Lana Fernando
@lanafernando
I lead complex product initiatives from concept through measurable launch outcomes.
United StatesWhat I'm looking for
At FeedbackFruits, I managed product initiatives for the company’s largest suite, used by 200+ institutions globally. I delivered an AI-powered group formation tool that reduced educator preparation time by 60% and helped redesign a peer review product that increased user satisfaction by 30%.
I co-founded WikWik, an AI-driven mentoring platform, and led delivery from concept to MVP in under six months. Through 100+ user interviews, I shaped product requirements, prioritization, roadmaps, and milestones across engineering and product stakeholders.
Earlier, I led Salesforce and enterprise IT transformation work at Xinova and Intellectual Ventures, including a CRM consolidation that generated $1.65M in savings and a spinout migration affecting 1,000+ employees with zero downtime. I bring structured workflows, stakeholder alignment, and operational rigor to fast-moving teams.
Experience
Work history, roles, and key accomplishments
Product Manager
FeedbackFruits
Apr 2023 - May 2024 (1 year 1 month)
Managed delivery and launch of multiple product initiatives within the company’s largest product suite used by 200+ institutions globally. Led cross-functional coordination to deliver an AI-powered group formation tool, reducing educator prep time by 60%.
Co-Founder and Head of Operations
WikWik
Sep 2020 - Dec 2022 (2 years 3 months)
Co-founded an AI-driven mentoring platform and led project delivery from concept to MVP launch in under 6 months. Managed roadmap planning, project milestones, and coordination between engineering and product stakeholders.
Assistant VP, Growth and Scale Group
Xinova LLC
Nov 2016 - Jan 2018 (1 year 2 months)
Directed a complex enterprise IT migration project separating Salesforce systems during a corporate spinout impacting 1000+ employees. Coordinated engineering, IT, and leadership stakeholders to ensure a seamless transition with zero operational downtime.
Business Analyst, Product Owner
Intellectual Ventures LLC
May 2014 - Nov 2016 (2 years 6 months)
Co-led a cross-functional initiative to consolidate multiple Salesforce platforms into a unified CRM, generating $1.65M in cost savings. Built reporting dashboards to track KPIs and guide product improvements.
Education
Degrees, certifications, and relevant coursework
Scrum Alliance
Certified Scrum Product Owner, Scrum
Earned the Certified Scrum Product Owner certification in 2023.
Reforge
Mastering Product Management and Retention, Product Management
Completed the Mastering Product Management and Retention program in 2020.
Murdoch University
Bachelor of Arts, Communications and Media Studies
Earned a Bachelor of Arts in Communications and Media Studies with a double major in 2014.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Skills
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