Open to opportunities

LAKHSHITA UPADHYAY

@lakhshitaupadhyay

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Marketing and business development professional driving growth through content, lead generation, and CRM.

India

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What I'm looking for

I am seeking a marketing or business development role where I can combine content strategy, lead generation, and CRM expertise to drive measurable growth and collaborate cross-functionally.

I am a marketing and business development professional with experience driving B2B lead generation, content strategy, and campaign execution across digital channels. At Epitome Luxe Labs-Kiran Gems I generated qualified meetings through targeted outreach and improved campaign engagement with creative content.

My work spans season launches, competitive benchmarking, and CRM reporting using tools like Salesforce, LinkedIn Sales Navigator, and ZoomInfo. I contributed to Arrow-Arvind’s SS'25 launch and managed content calendars that increased engagement for multiple brands.

I hold a Master’s in Fashion Management (NIFT) and a BA (Hons) in Psychology, and I combine analytical rigor with creative direction to build measurable marketing outcomes and strong business partnerships.

Experience

Work history, roles, and key accomplishments

Current

Business Development Executive

Current

Epitome Luxe Labs - Kiran Gems

Jun 2025 - Present (7 months)

Drove outbound B2B lead generation for a tech-enabled SaaS platform serving e-commerce brands across MENA and Asia, securing 8–12 qualified introductory meetings monthly and achieving a 4% conversion rate. Ran targeted LinkedIn and email outreach that maintained an 85% follow-up rate and improved inbound engagement.

Lead Generation LinkedIn Sales Navigator Hunter Cold Calling Outbound Outreach Salesforce B2B Sales CRM Management

Marketing Intern

Arrow - Arvind Fashions Limited

Jan 2025 - Apr 2025 (3 months)

Supported SS'25 season launch with creative direction for photoshoots and conducted competitive benchmarking of 10+ fashion brands to inform social and in-store campaign ideation. Delivered weekly Salesforce CRM reports and coordinated with agencies to ensure on-time asset deployment.

Creative Direction Competitive Analysis Campaigns Salesforce Cross Functional Collaboration

Marketing Executive

The Marketing Poet

Nov 2024 - Mar 2025 (4 months)

Managed content calendars and published across Instagram, YouTube, and Facebook for multiple brands, driving a 20% increase in Instagram engagement; handled lead identification via ZoomInfo and CRM management in Salesforce. Coordinated with teams to maintain campaign quality and timelines.

Content Strategy Social Media Management ZoomInfo Salesforce Community Engagement

Education

Degrees, certifications, and relevant coursework

National Institute of Fashion Technology

Master of Arts, Fashion Management

2023 - 2025

Grade: 8.71

Completed a Master’s in Fashion Management with coursework in brand management, marketing, and retail planning; published a review paper on omnichannel retailing.