Open to opportunities

lainey anderson

@laineyanderson

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I build B2B marketing campaigns, social channels, and regional strategies that drive measurable sales growth.

United States

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What I'm looking for

I'm looking for a marketing role where I can own integrated campaigns, use data to guide strategy, grow digital channels, and contribute to measurable business results.

At Hitachi Global Air Power, I own print and digital marketing for the B2B direct channel, launched social accounts that grew 3,250% across channels, and built campaign plans contributing to over $1MM in 2025 sales.

I develop localized regional marketing plans, manage creative and operational work across a three-person team, and collaborate with external agencies on regional website overhauls. Previously, as a Marketing and Communications Intern at Hitachi, I delivered trade-show ROI, earned-media valuation, and competitive-pricing analyses to support senior leadership.

I bring hands-on sales and event-planning experience, including earning a top salesperson award at Albert’s Diamond Jewelers and planning five 250+ guest events on a $15,000 budget for Alpha Omicron Pi.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Hitachi Global Air Power

Jul 2024 - Present (2 years 2 months)

Owned all print and digital marketing activities for the B2B direct channel. Launched and managed social media accounts, growing following by 3,250% across all channels.

Social Media Management Digital Marketing Campaign Management Project Management Gantt Charts B2B Marketing Website Management