I'm creating and deploying email marketing for HFMA spring events and its annual conference, while coordinating membership testimonial videos for YouTube and the HFMA website.
Previously at HIMSS, I delivered conference, webinar, and seminar emails to clients across the U.S., LPAC, EMEA, and UK. I built Marketo target audiences for lead generation and live and digital event promotions, and developed marketing strategies for membership, events, and media teams.
At United Airlines, I published campaigns across airport United Club digital displays, United.com, DirecTV programming, Hemispheres magazine ads, and Gate Information Displays. I also worked with third-party brands including Hertz and United Cruises to maximize homepage advertising visibility.
My marketing technology experience includes a website redesign at Vedder Price, digital outreach campaigns, event registration management, and maintaining more than 20,000 contacts in LexisNexis Interaction. I bring additional strengths in copyediting, customer communication, SAP order processing, event planning, and grassroots outreach.
