
jacob nelson
@jacobnelson
I drive B2B revenue and digital campaigns through customer insights and performance analytics.
What I'm looking for
I'm driving B2B revenue at Herc Rentals through prospecting, consultative equipment sales, and responsive customer relationship development.
At Northeast Alliance, I managed and coached sales and advertising teams across multiple markets, using sales metrics, market trends, and competitor activity to improve outreach, productivity, and revenue growth.
Previously at Enso Media Firm, I increased social media engagement by 30%+ through content planning, audience targeting, and consistent brand messaging. I build and optimize campaigns using analytics, HubSpot, Salesforce, Google Analytics 4, Google Ads, Meta Ads Manager, WordPress, Mailchimp, Canva, Adobe Photoshop, and CapCut.
Experience
Work history, roles, and key accomplishments
Sales Representative
Herc Rentals
Jun 2026 - Present (3 months)
Drive revenue growth through B2B prospecting, customer relationship development, and consultative equipment sales. Generate qualified leads through proactive outreach and strengthen customer retention through responsive service and cross-functional collaboration.
Product Marketing Manager
Northeast Alliance
May 2024 - May 2026 (2 years)
Managed and coached a high-performing sales and advertising team across multiple markets, driving revenue growth and stronger team performance. Analyzed sales metrics, market trends, and competitor activity to optimize outreach and identify new business opportunities.
Social Media Marketing & Sales
Enso Media Firm
Mar 2023 - Apr 2024 (1 year 1 month)
Increased social media engagement by 30%+ through strategic content planning, audience targeting, and consistent brand messaging. Developed digital marketing content using Canva, Adobe Photoshop, and CapCut across multiple social platforms.
Marketing Intern
Virginia Commonwealth University
Jan 2021 - Dec 2022 (1 year 11 months)
Created marketing flyers and promotional materials supporting internal communications and department initiatives. Processed invoices and assisted with administrative tasks to keep departmental operations organized and on track.
Education
Degrees, certifications, and relevant coursework
Professional Certificate, Digital Marketing & E-commerce
Completed the Google Digital Marketing & E-commerce Professional Certificate in September 2026.
Certificate, Digital Marketing and E-commerce
Completed the Foundations of Digital Marketing and E-commerce certificate in September 2026.
Certificate, Digital Marketing
Completed the From Likes to Leads: Interact with Customers Online certificate in September 2026.
Coursera
Certificate, Marketing Automation
Completed the Marketing Automation with AI and HubSpot: Plan to Execution certificate in September 2026.
Coursera
Certificate, Salesforce Marketing Cloud
Completed the Salesforce Marketing Cloud Integration Essentials certificate in September 2026.
Certificate, E-commerce
Completed the Make the Sale: Build, Launch, and Manage E-commerce Stores certificate in September 2026.
Adobe
Certificate, Digital Marketing
Completed the Digital Marketing certificate from Adobe in September 2026.
Coursera
Certificate, Salesforce Sales and CRM
Completed the Salesforce Sales and CRM Overview certificate in September 2026.
Virginia Commonwealth University
Bachelor of Science, Business Management
Earned a Bachelor of Science in Business Management from Virginia Commonwealth University in 2024.
Virginia Commonwealth University
Course, International Marketing
Completed the International Marketing Course in May 2024.
Course, Business Etiquette
Completed the Business Etiquette course in March 2024.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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