Open to opportunities

Lailani Zhulmi

@lailanizhulmi

Message

I build full-funnel growth engines for fintech, mobile banking, and live experiences.

Indonesia

Message

What I'm looking for

I'm looking to lead integrated, full-funnel growth across acquisition, lifecycle, partnerships, and experimentation, translating audience insight into measurable user, revenue, and retention outcomes.

I've built full-funnel growth for Sampoerna Mobile Banking at Bank Sahabat Sampoerna, connecting acquisition, activation, lifecycle CRM, paid media, partnerships, and event-led growth to business KPIs.

I architected SampoernaFest's digital ticketing engine across paid media, CRM, audience segmentation, media-partner codes, and conversion-focused content, driving 70% of ticket sales through digital channels. The festival scaled to 41K+ visitors across four cities and 19.5M+ content views.

I led the rebrand and relaunch of BSS Mobile into Sampoerna Mobile Banking, contributing to 30% new-user growth in six months and improving paid-media ROI by 25% through testing, audience refinement, and creative iteration.

My creative foundation spans design and copywriting, so I bring growth strategy and execution together—from performance dashboards and lifecycle campaigns to UGC, partner activation, and conversion-oriented creative.

Experience

Work history, roles, and key accomplishments

Current

Fintech Marketing Manager

Current

Bank Sahabat Sampoerna

Jun 2023 - Present (3 years 5 months)

Owns integrated growth strategy for Sampoerna Mobile Banking across acquisition, activation, lifecycle/CRM, paid media, social, partnerships and event-led growth. Architected the SampoernaFest digital ticketing engine, driving 70% of total ticket sales through digital channels.