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Kyle Howard

@kylehoward1

Field marketing leader at Costa Del Mar, activating retail and community channels after generating $3M in pipeline at Sibme.

United States

Message

At Costa Del Mar, I execute regional field marketing and brand activation across retail, community, and experiential channels. I work with retail partners and local stakeholders to support product education, brand advocacy, and regional growth.

At SAM Labs, I led go-to-market execution across multiple markets for hands-on STEAM and coding solutions. I also managed CRM workflows and campaign tracking in HubSpot.

At Sibme, I owned national field marketing strategy and managed a $600K annual event budget that generated $3M in pipeline. I led more than 50 conferences, executive roundtables, and roadshows annually, and helped scale revenue from $1M to $5M.

I built a nationwide customer champion program and launched the Better Together Virtual Summit, alongside a weekly webinar series and customer testimonial program. Earlier, I worked in account management, medical devices, and freight buying at Amino Transport Inc., Stryker, and C.H. Robinson.

Experience

Work history, roles, and key accomplishments

Current

Field Marketing Representative

Current

Costa Del Mar

Jan 2026 - Present (10 months)

Executes regional field marketing and brand activation strategy for Costa Del Mar across retail, community, and experiential channels. Builds relationships with retail partners and community organizations to support product education and brand advocacy.

Field Marketing Brand Activation Retail Marketing Event Marketing Relationship Building

Regional Partnerships Manager

SAM Labs

Jan 2025 - Dec 2025 (11 months)

Led go-to-market execution across multiple markets by partnering with district and organizational leaders to drive awareness and adoption of hands-on STEAM and coding solutions. Coordinated field events and partner activations to increase brand visibility.

Go To Market Partnerships Field Marketing HubSpot CRM Event Coordination

Field Marketing Director

Sibme

Jan 2019 - Dec 2024 (5 years 11 months)

Owned national field marketing strategy and execution, managing a $600K annual event budget generating $3M pipeline (6.6x ROI). Scaled company revenue from $1M to $5M by aligning field marketing initiatives with sales and go-to-market priorities.

Field Marketing Event Marketing Budget Management ROI Reporting Strategic Partnerships Customer Advocacy Virtual Events Webinars HubSpot Salesforce Marketo Cvent

Account Manager

Amino Transport Inc.

Jan 2018 - Dec 2018 (11 months)

Led full-cycle customer service operations, overseeing contract negotiation, delivery coordination, and logistics management. Cultivated relationships with C-level decision-makers, engaging clients with annual revenues exceeding $3M.

Account Management Contract Negotiation Logistics Customer Service Relationship Management

Assistant Account Manager

Stryker

Jan 2015 - Dec 2017 (2 years 11 months)

Delivered clinical presentations and in-services to medical professionals, educating them on Stryker's medical devices. Managed operations for billing, shipping, receiving, and scheduling, and maintained contracts at a Level 1 Trauma Center.

Clinical Presentations Medical Device Education Operations Management Contract Management Customer Service

Buyer

C.H. Robinson

Jan 2012 - Dec 2015 (3 years 11 months)

Managed a portfolio of enterprise customer accounts, serving as the primary point of contact for pricing strategy and shipping optimization. Negotiated rates and capacity with customers and carrier partners to deliver cost-efficient freight solutions.

Account Management Pricing Strategy Negotiation Logistics Freight Customer Relationship Management