Kyle User
@kylecohenour
Performance marketing leader specializing in paid social and ABM for B2B SaaS.
United StatesWhat I'm looking for
I am a performance marketing leader with 8+ years driving paid acquisition and pipeline growth for B2B SaaS organizations, experienced in owning LinkedIn and Meta programs across North America, UK, and ANZ. I manage full-funnel paid social strategy, budget forecasting, and CRM-aligned programs that improve MQL→SQO conversion and cost per opportunity efficiency.
At HyprLogic I owned paid social across multiple client accounts, directing execution, creative iteration, and reporting while managing approximately $100K/month in budget and leading internal and external teams. At ConnectWise I led global paid social and search programs, managed an average $260K/month budget, oversaw $20M+ paid spend, and delivered significant improvements in conversion rates, cost per SQO, and media ROAS.
I specialize in Account-Based Marketing, audience architecture, SQL optimization, and RevOps alignment, and I bring hands-on technical familiarity with ad platforms, marketing automation, and analytics tools to scale demand generation and pipeline impact.
Experience
Work history, roles, and key accomplishments
Senior Digital Marketing Manager
HyprLogic
Jan 2024 - Jan 2026 (2 years)
Sole paid social owner for 3 B2B SaaS and 1 B2C accounts, managing ~$100K/month and reducing CPL ~25% while increasing SQL rate 17% through audience segmentation and creative iteration.
Owned global paid social and search programs managing ~$260K/month and $20M+ spend, increased MQL→SQO conversion from 3% to 7% and reduced cost per SQO ~69% while improving ROAS ~195%.
Education
Degrees, certifications, and relevant coursework
University of Tampa
Bachelor of Arts, Film & Media Arts
Grade: Magna Cum Laude
Completed a Bachelor of Arts in Film & Media Arts, graduating magna cum laude.
University of South Florida
Certificate, Digital Marketing
Completed a Digital Marketing certification program.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
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