Open to opportunities

kunal babbar

@kunalbabbar

Message

I build profitable iGaming player lifecycle, retention, and cohort growth programs.

Canada

Message

What I'm looking for

I'm looking to lead cohort growth, lifecycle, CRM, and retention programs where I can use testing, player data, bonus strategy, and cross-functional collaboration to improve conversion, LTV, and incremental NGR.

I'm currently managing player retention cohorts at Toller and Hawk | Lucky Rebel, improving NGR per Active Player by 8–12% and repeat engagement by 22–32% through segmented lifecycle journeys. I manage reward programs for 127,000+ monthly active players and use testing, pricing, wagering requirements, and behavioral analysis to balance player volume with commercial value.

Previously, I led marketing and growth at iCERIC, where I led a 35-person organization, scaled to 50,000+ monthly active users, increased Monthly Active Players by 20%, and improved ROAS by 41% year over year. Across iGaming, CRM, paid media, and owned channels, I've built event-driven journeys in Braze and Optimove, aligned Marketing, Product, BI, Compliance, and Engineering, and turned cohort performance into decisions on acquisition, retention, bonus strategy, and LTV.

Experience

Work history, roles, and key accomplishments

Current

Player Marketing Manager

Current

Toller and Hawk | Lucky Rebel

Aug 2025 - Present (1 year 1 month)

Manages retention cohorts across the player lifecycle, improving NGR per Active Player by 8-12% and repeat engagement by 22-32% through segmented test-and-learn journey design. Oversees reward programs for 127,000+ monthly active players, refining bonus structures and wagering requirements to balance volume with commercial value.