Kristin Kennedy

I’m a Resourceful Content Associate with 7+ years of experience in digital marketing, copywriting, and content strategy, with a proven ability to develop and execute content that optimizes SEO, drives revenue growth, and enhances brand credibility. I craft compelling website copy, social media content, and product descriptions, while managing freelance teams and analyzing performance metrics to continuously improve results.

In my Native Path role, I orchestrated daily operations of website and blog campaigns to strengthen SEO, credibility, and revenue—conceptualizing, authoring, editing, and publishing 8 blog posts monthly, refreshing older content with updated research and SEO best practices, and directing a team of freelance writers and medical reviewers. I also manage execution details end-to-end: developing website copy for product display pages and PDP thumbnail images, generating Amazon Marketplace and A+ content, and ensuring every piece meets compliance standards set by the FDA, Amazon, and retailers like Walmart, while using Google Analytics to monitor and present monthly traffic, sales, and revenue metrics. Previously, as a Content Specialist at TAG, I oversaw day-to-day management of multi-channel marketing campaigns for 40+ clients—delivering collateral on time, translating monthly/quarterly analytics for stakeholders, and analyzing account metrics to identify new marketing opportunities; earlier, as Assistant Manager & Head of Marketing at Nashville MMA, I directed daily operations, rebuilt the gym’s website, and scaled growth from 200 to over 600 members in under a year through creative marketing, highly empathetic client engagement, and consistent production of blogs, weekly emails, newsletters, and social content. With my background, I combine strategic marketing thinking with hands-on creation to help brands show up clearly, rank effectively, and convert confidently.