Erin Carini

Edited and optimized written content, adhering to company editorial guidelines and implementing SEO best practices. Utilized a deep understanding of Content Management Systems (CMS) for efficient navigation and content publishing.

Collaborated with a team of writers and content marketing strategists to create copy promoting clients' SEO, sales, and thought-leadership goals. Strategized content based on Google Analytics data, geographical targeting, and keyword planning on over 400 pages.

Provided writing support in a fast-paced environment for a variety of public-facing materials and trained a team of 5+ associates. Wrote and edited high-quality content and visually impactful programs under deadline pressure.

Created visual concepts to enhance campaigns, which led to an increase in hotel bookings. Worked with the marketing team to analyze content and create descriptions and designs for the Music City SF Artist Gallery Exhibition.

Implemented advertising campaigns and prepared promotional materials. Assisted in the maintenance and development of credentials databases and intranet sites, increasing medical professional interest by 15%.

Activities and societies: On-call tutor for English and study skills courses for the Learning Center; Graduate/Undergraduate ESL tutor: Helping incoming and current California College of the Arts students prepare for upcoming semesters along with providing job and housing resources.

Pursued advanced studies in writing, focusing on creative and critical approaches to various forms of literature. Developed strong analytical and expressive writing skills through rigorous coursework and independent projects.

Activities and societies: Wrote and edited for the SFSU Transfer Magazine

Completed a Bachelor of Arts in English, gaining a comprehensive understanding of literary theory, analysis, and composition. Developed strong research and critical thinking abilities.