Kristen Potocek
@kristenpotocek
Dynamic sales and digital marketing executive who crafts storytelling campaigns that grow client relationships.
What I'm looking for
I’m a Sales & Marketing Executive with 18 months of sales and marketing experience at Design Big Dreams, where I led outreach for a digital services firm supporting parishes and nonprofits. I developed and executed email, social media, and digital marketing campaigns that increased visibility and engagement, while collaborating with Catholic parishes and dioceses to tailor messaging and content.
Alongside my marketing strengths, I bring a nurturing teaching background from substitute and early childhood education, paired with experience coordinating events, projects, and client accounts. From enrolling 150+ clients into monthly wellness plans and leading a team of 550 sales consultants, to managing daily operations and client communication as an office manager, I’m energized by relationship-focused work, compelling content, and helping teams and communities succeed.
Experience
Work history, roles, and key accomplishments
Sales & Marketing Executive
Design Big Dreams
Mar 2024 - Sep 2025 (1 year 6 months)
Led outreach for a digital services firm supporting parishes and nonprofits, increasing brand awareness and building long-term relationships. Developed and executed email, social media, and digital marketing campaigns to improve visibility and engagement, and coordinated sales initiatives and client accounts to support revenue growth.
Substitute Teacher
AnneArundel County Public Schools
Jan 2022 - Jan 2024 (2 years)
Delivered lesson plans and facilitated instruction across multiple subjects and grade levels while maintaining continuity and a positive learning environment. Communicated with teachers, administrators, and parents to support student progress and classroom success.
Homeschool Teacher
Private Family Educator
Jan 2020 - Jan 2022 (2 years)
Taught core subjects to multiple elementary-aged children and designed a creative, faith-based curriculum aligned with state standards. Adapted lessons for diverse learning needs and coordinated enrichment activities and field experiences to broaden learning.
Office Manager & Client Engagement
Ten Oaks Homes
Jan 2018 - Jan 2020 (2 years)
Managed daily operations for a custom home builder and directed client communications to strengthen relationships. Developed social media and branding campaigns, handled rental property operations, and coordinated marketing materials and events to support property promotion.
Sales Representative & Team Leader
Isagenix International
Jan 2013 - Jan 2019 (6 years)
Enrolled 150+ clients into monthly wellness plans using relationship-focused sales strategies. Built and led a team of 550+ sales consultants by organizing events, providing training and mentorship, and driving engagement through social media outreach.
Preschool Teacher
West Chester Nazarene School
Jan 2011 - Jan 2012 (1 year)
Taught and cared for toddlers ages 1–2 by creating age-appropriate learning activities and supporting early development. Maintained regular communication with parents and fostered a safe, nurturing environment for social and cognitive growth.
Education
Degrees, certifications, and relevant coursework
West Chester University
Bachelor of Communications, Communications
Earned a Bachelor of Communications from West Chester University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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