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Krista Shirley

@kristashirley

Community and learning program leader at The Yoga Shala who built a 91,700-subscriber educational YouTube community.

At The Yoga Shala / Peace Harmony Yoga, I built and sustain a member-centered education and wellness community. I created customer journeys across onboarding, programming, support, retention, and re-engagement, refining them with member feedback.

I implemented GoHighLevel, Glofox, Mindbody, and Fitli to support CRM, scheduling, communications, and booking workflows. I also created operating documentation and trained teams and contractors on platforms, processes, and member experience standards.

With Jois Foundation, I led East Coast execution of a school-based education initiative across approximately 10 U.S. markets. I coordinated curriculum, instructor placement, training, and school relationships, and helped shape a repeatable operating model.

I created Reclaim Your Body / Body Mechanics, a six-week digital education program with 77 original videos and weekly live support. I also built an educational YouTube community to approximately 91,700 subscribers, using audience questions and engagement patterns to guide programming.

Experience

Work history, roles, and key accomplishments

Current

Creator & Program Developer

Current

Reclaim Your Body / Body Mechanics

Jan 2024 - Present (2 years 9 months)

Created and operate a six-week digital education program with 77 original videos and weekly live support, owning curriculum architecture and participant journey. Built the program environment in GoHighLevel and coordinate with an external marketing agency.

GoHighLevel Curriculum Design Video Production Program Management CRM Automation Content Development

Current

Digital Content Creator & Educational Media Producer

Current

Independent / The Yoga Shala

Jan 2011 - Present (15 years 9 months)

Built an educational YouTube community to approximately 91,700 subscribers, owning content strategy, production, and audience engagement. Produced a 10-video course for Omstars and narrated approximately 30-35 audiobooks.

YouTube Content Strategy Video Production Audience Engagement Scripting Audio Narration Premiere Pro Canva Capcut Audacity

Current

Founder & Community / Program Leader

Current

The Yoga Shala / Peace Harmony Yoga

Jan 2006 - Present (20 years 9 months)

Founded and led a member-centered education and wellness community for nearly two decades, overseeing onboarding, communications, programming, and retention. Implemented CRM and scheduling platforms and managed teams of contractors.

GoHighLevel Glofox MindBody Online Fitli CRM Onboarding Community Management Program Development Team Management SOPs Training Vendor Management

Program Lead, Cancer Survivorship Wellness Series

Orlando Museum of Art

Jan 2024 - Dec 2024 (11 months)

Designed and led a four-month education and wellness series for cancer survivors, coordinating program structure, content, and delivery with arts and healthcare partners. Adapted materials based on feedback and observed needs.

Program Design Event Coordination Content Development Stakeholder Collaboration Adaptability

Program Creator & Lead Educator

Jewish Academy of Orlando

Jan 2016 - Dec 2017 (1 year 11 months)

Created and led a year-long K-8 education program from the ground up, developing curriculum, learning progression, and classroom delivery. Adjusted content to student needs while maintaining consistency.

Curriculum Development Teaching Program Management Adaptability Communication Skills

East Coast Manager

Jois Foundation

Jan 2011 - Dec 2012 (1 year 11 months)

Led East Coast execution of a national school-based education initiative across approximately 10 U.S. markets, coordinating curriculum, staffing, and instructor placement. Managed a pilot program and served as regional point of contact.

Program Management Curriculum Development Teacher Training Stakeholder Management Operations

Education

Degrees, certifications, and relevant coursework

Rollins College

Bachelor of Arts, Classical Studies & Anthropology

Activities and societies: Presidential Scholarship Recipient, Dean's List, Semester Abroad in Athens, Greece

Bachelor of Arts in Classical Studies and Anthropology with a minor in Archaeology, awarded in 2004. Recipient of the Presidential Scholarship and named to the Dean's List.