Open to opportunities

Kris Pan

@krispan

Message

Marketing project manager bridging consumer analytics and psychology research to drive growth and insight.

United States

Message

What I'm looking for

I’m looking for a data-driven role where I can pair marketing and consumer analytics with rigorous research thinking. I want to build strategy, run experiments, and turn results into clear actions within a team that values structured feedback and measurable impact.

I’m a marketing project manager and research assistant who blends consumer storytelling, analytics, and psychology-focused inquiry to improve outcomes. At Nekomomo Footwear Co., I redesigned our livestream strategy and translated performance data into clear next steps that increased repeat purchase rate, watch time, and conversion.

In parallel, I support social neuroscience and health research by administering Trier Social Stress Test protocols and collecting physiological and self-report data across multiple cohorts. I also conduct literature reviews on social exclusion, stress physiology, and health disparities to strengthen study design.

I’ve built cross-functional experience through internships in consulting and securities, where I contributed to benchmark reporting, client account services, and compliance procedures. I’m especially motivated by roles that connect rigorous analysis with practical decision-making, structured feedback, and measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Co-Partner & Marketing PM

Current

Nekomomo Footwear Co.

Apr 2021 - Present (5 years 2 months)

Developed a consumer storytelling strategy to replace promotion-driven livestreams, increasing 30-day repeat purchase rate by 18%, watch time by 27%, and conversion by 35%. Analyzed quarterly livestream engagement analytics and partnered with an external consultancy to restructure decision-making, roles, and feedback channels.

Marketing Analytics Conversion Rate Optimization Data Analysis Stakeholder Management Cross Functional Collaboration

Research Assistant

Social Neuroscience & Health Lab

Feb 2025 - May 2026 (1 year 3 months)

Administered Trier Social Stress Test protocols to examine links between social evaluation and inflammatory immune responses, collecting salivary cortisol and IL-6 data. Conducted structured interviews, managed physiological and self-report data collection across cohorts, and supported study design with literature reviews.

Trier Social Stress Test (TSST)Salivary Cortisol Analysis IL 6 Biomarkers Data Collection SPSS literature review

Securities Summer Intern

Guotai Junan Securities Co., Ltd.

Jul 2025 - Aug 2025 (1 month)

Supported client account services and compliance procedures, and conducted follow-up communications to monitor service quality. Assisted with day-to-day tasks related to client support and process adherence.

Client Services Compliance Service Quality Follow Up Client Communication Process Adherence Documentation

KPMG Summer Intern

KPMG China

Jun 2024 - Aug 2024 (2 months)

Contributed to a 2024 annual customer benchmark report by supporting data collection and cross-account performance analysis for the RC/ACT department.

Data Collection Performance Analysis Benchmarking Reporting

Education

Degrees, certifications, and relevant coursework

University of North Carolina at Chapel Hill

Bachelor of Arts in Psychology, Psychology

2024 - 2026

Grade: GPA: 3.6/4.0

Pursuing a Bachelor of Arts in Psychology with a GPA of 3.6/4.0 (Aug 2024–May 2026). Coursework includes research methods, statistics in psychology, social psychology, and cognitive psychology.

Case Western Reserve University

Bachelor of Arts in Psychology and Business Management, Psychology and Business Management

2022 - 2024

Grade: GPA: 3.7/4.0

Earned a Bachelor of Arts in Psychology and Business Management with a GPA of 3.7/4.0 (Aug 2022–May 2024). Coursework includes organizational behavior, consumer behavior, statistical methods, and business analytics.