Open to opportunities

Kalvin Yeh

@kalvinyeh

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Data Analyst and Project Manager specializing in marketing analytics.

United States

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What I'm looking for

I am looking for a collaborative environment that values data-driven decision-making and offers opportunities for professional growth.

I am a dedicated Data Analyst and Project Manager with a strong foundation in information technology and engineering. Currently pursuing my Master’s degree at Northwestern University, I have honed my skills in data visualization, financial management, and database management. My academic background, combined with my hands-on experience, allows me to approach complex data challenges with a strategic mindset.

In my recent role as a Financial Data Analyst at New York Life Insurance Company, I conducted in-depth financial assessments and utilized Salesforce CRM to enhance client engagement. My internship at Global Ecosystem Leadership involved leading e-commerce marketing analytics for Amazon campaigns, where I successfully optimized SEO and ad performance through data-driven strategies. I am passionate about leveraging data to drive informed decision-making and improve business outcomes.

With a proven track record in project management, I have led significant initiatives in sustainability and marketing analytics, achieving measurable results such as a 10% improvement in recycling rates and a 17% reduction in food waste. I am eager to bring my analytical skills and project management expertise to a dynamic team focused on innovation and growth.

Experience

Work history, roles, and key accomplishments

Current

Financial Data Analyst

Current

New York Life Insurance Company

Oct 2024 - Present (7 months)

Conducted in-depth financial needs assessments to tailor strategies, segment clients, and drive data-informed decisions. Utilized Salesforce CRM and marketing automation to manage client data and targeted email marketing campaigns. Analyzed client lifecycle and engagement data to improve lead conversion and enhance service personalization.

Salesforce CRM Marketing Automation Data Analysis Lead Conversion Personalization

Project Manager Intern

Global Ecosystem Leadership (GEL) LLC

Jun 2024 - Present (11 months)

Led e-commerce marketing analytics for Amazon book campaigns, using Amazon Ads, keyword research, and A/B tests to optimize SEO, pricing, and ad performance. Built and maintained Tableau and Excel dashboards tracking ROI, conversion rates, and traffic segmentation across organic, paid, and geographic channels. Used HubSpot CRM and email automation to segment contacts, trigger behavior-based workfl

Keyword Research A B Testing SEO Tableau Excel HubSpot Email Automation Google Ads Google Analytics

Marketing Specialist

Moge Tee

May 2024 - Present (1 year)

Managed Instagram marketing campaigns and launched an influencer program, using content strategy and performance analytics to boost engagement and brand visibility at Northwestern University. Developed and executed data-driven promotional campaigns, optimize customer outreach and increase foot traffic.

Influencer Marketing Content Strategy Performance Analytics

Project Manager

Protect-Eco Technology & Consultants Co., Ltd

Jan 2020 - Present (5 years 4 months)

Automated data reporting using Excel VBA and SQL, enhancing data accuracy and improving recycling rate by 10%. Designed data visualizations and dashboards to monitor KPIs across waste management programs, supporting strategic policy recommendations. Managed budgets, contracts, and stakeholder insights from survey data to inform sustainability initiatives and performance evaluations.

VBA SQL Data Visualization Dashboards KPIs Budget Management Contract Management Stakeholder Management

Project Engineer

Protect-Eco Technology & Consultants Co., Ltd

Mar 2019 - Present (6 years 2 months)

Built KPI frameworks and conducted ROI-focused analysis across 300+ companies, leading to a 17% reduction in food waste. Developed survey-based data models and performance metrics to guide optimization of operational processes. Collaborated with cross-functional teams to streamline data collection, standardize reporting protocols, and enhance decision-making through structured datasets.

KPIs And Metrics ROI Analysis Data Modeling Performance Metrics Optimization Cross Functional Collaboration Data Collection

Education

Degrees, certifications, and relevant coursework

Northwestern University

Master of Science, Information Technology

2023 - 2024

Activities and societies: Minors: Cybersecurity and Engineering Management. Relevant courses: Database Management, Data Visualization, Financial Management, Decision Tools

Pursued a Master of Science in Information Technology with minors in Cybersecurity and Engineering Management. Studied relevant courses including Database Management, Data Visualization, Financial Management, and Decision Tools.