At Deloitte Consulting, I conduct market and customer research for a Vietnamese banking client, examining industry trends, customer segments, digital adoption, and regulatory developments to inform “Where to Play” and “How to Win” strategies.
I also analyze competitor benchmarks and workforce trends to identify opportunities for organizational restructuring, HR technology integration, and workforce optimization as the client expands into retail and SME banking.
At Progress Partners, I analyzed LinkedIn and website performance, contributing to a data-driven content strategy that lifted impressions by 43% and clicks by 146%. I also developed a firmwide 2026 Marketing Strategy & Execution Playbook that was adopted across the firm.
In academic projects, I led teams building a fake-job-posting detection system that reached up to 98% ROC AUC and analyzing bike usage across 21 neighborhoods. I used predictive modeling and data analysis to examine fraud detection and usage disparities.
