Kris Gal

I work as a growth and performance marketer at a group of tourist attractions (museums, escape rooms, arcades) in Poland. I run Google Ads on 19 accounts in 8 countries, about 1.1M PLN spent in 12 months. I grew the budget from about 6K to 120K PLN per month while keeping profitability. On the flagship account, campaigns brought about 1.04M PLN of tracked revenue at about 4x ROAS.

I set up conversion value tracking on 8-10 sites (GA4, GTM), so the accounts optimise for revenue, not for the number of conversions. I run A/B/C tests with success criteria set in advance: a simplified page variant gave about 30% more purchases. I validated expansion to 7 foreign markets with waitlist campaigns.

I build AI automations in Claude Code and Python, connected to Google Ads, Analytics and Google Sheets through APIs. One of them cut daily review replies from about 1 hour to 5 minutes.

Before that: SEO specialist at a marketing agency (100+ SMB clients), and freelance growth work since 2019 (B2B cold email system, Meta Ads lead generation, my own SaaS tool with organic traffic).

I work best as a one-person team with full ownership of the channel, using AI to do more on my own. Remote and asynchronous, with written communication. English B2.