Kotchapan Na Ranong

- Independently executed end-to-end design processes for packaging design, digital promotional content, and corporate presentations.
- Simultaneously managed 4+ design projects while maintaining consistent brand quality and meeting deadlines.
- Successfully adapted to changing requirements and client feedback, ensuring high client satisfaction rates.

- Conducted market research, customer profile analysis, and competitor benchmarking to identify industry trends, preferences, and strategic opportunities for brand promotion.
- Supported marketing management by analyzing performance metrics and optimizing strategies to enhance brand engagement.
- Assisted in content creation and brand image assessment for marketing materials.

Conducted market, operational, and financial feasibility analysis for an FMCG multigrain rice stick, developed a scalable business model, and designed packaging and visual identity aligned to consumer insights.

- Co-developed human-centric service blueprints for Thai government organizations, delivering UX improvements impacting 10,000+ citizens and co-facilitating a design-thinking workshop for a Ministry of Finance hackathon.
- Flexibly responded to changes in project scope and requirements.

Researched language learning needs of Myanmar workers and designed an accessible UX/UI and campaign materials, collaborating with educators and NGOs to validate usability and content accuracy.

Collaborated to create high-fidelity mockups for a service application, presented designs to stakeholders, and conducted market research to align solutions with customer behavior.

Led research, redesign, and execution of CMCC mobile and desktop sites and admin UI, implementing customizations from 700+ user feedback entries and aligning designs with business objectives.

Taught an online introductory course in creative and graphic design to 15 students, achieving an 86% project completion rate and iterating curriculum based on feedback and outcomes.

Grade: 3.59

Activities and societies: First Place and Recognition Award: Entrepreneurial Innovation in Business Modeling

Completed a Master of Science in Business with recognition for entrepreneurial innovation and applied business modeling.

Grade: 3.64

Activities and societies: Head of UX/UI Development for the CommDe Creative Walk 2024 website

Earned a Bachelor of Fine and Applied Arts in Communication Design (International Program) with first class honors.

Grade: NCEA Level 3 with Excellence

Activities and societies: 2019 International Students Leader

Completed High School Diploma with NCEA Level 3 achieved with Excellence and served as 2019 International Students Leader.