Kirill Tereshkin

Implemented a comprehensive salon rebranding by defining brand positioning, visual identity, and tone of voice, and packaged services for digital promotion. Built the content system from scratch and prepared the brand for digital launch by setting up social media, developing content, and coordinating the website UX/UI brief for influencer-integration readiness.

Developed content strategy for artist promotion, creating a distinctive visual code across the full production cycle from concept and script to shooting and editing. Launched video series that reached 10,000+ views per video and increased audience by 25% through stronger engagement and content sequencing.

Created content strategies and visual concepts for 20+ personal brand projects, supporting launches from scratch through growth of existing accounts with organic-only promotion. Produced shoots with distributed teams and delivered engagement growth of 15–45% while increasing organic reach by 20–30% via trend-based short-form formats and revised content approach.

Developed content and SMM strategy for a pre-launch AI product, defining brand communication logic including tone of voice, visual style, and audience interaction scenarios. Built influencer/blogger collaboration workflow and created Figma-based visual concepts for app interfaces and promotional materials to support the product launch foundation.

Developed the concept and script for a social advertising video and managed digital production across the full cycle from task setting to final implementation. Prepared technical briefs, coordinated developers, and delivered the final edit with sound design while maintaining visual and narrative storytelling consistency.

Master's degree at Plekhanov Russian University of Economics, Higher School of Creative Industries, with a focus on Media Communications and Management.

Bachelor's degree at Plekhanov Russian University of Economics, Higher School of Economics and Business, specializing in Advertising and Public Relations.