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Kirill TereshkinKT
Open to opportunities

Kirill Tereshkin

@korseindiaper

Content SMM manager building scalable visual/communication systems for digital launches and organic growth.

Russian Federation
Message

What I'm looking for

I want to build scalable content systems—visual + communication + formats—driving organic growth. I thrive in roles where I can lead strategy, production, and digital launches end to end, and collaborate closely with design and dev teams.

I’m a Content Producer / SMM Manager focused on creating and developing visual and communication systems in digital. I shape the idea and logic, build the strategy, produce shoots, and implement solutions so the visual, meaning, and format strengthen one another.

In my current role at SWN beauty salon, I implemented a comprehensive rebranding—from brand positioning and visual identity to tone of voice. I built a content system from scratch (content pillars, visual style, communication principles), set up social media for the digital launch, and coordinated UX/UI brief work to prepare the brand for its online presence.

Previously, I developed content strategies and visual concepts for personal brands (20+ projects), working exclusively on organic promotion and improving engagement by 15%–45% and organic reach by 20–30%. I also led full-cycle multimedia production for music and digital projects, including launching video series with 10,000+ views and growing audience interest, and building influencer communication foundations for a pre-launch AI product.

Experience

Work history, roles, and key accomplishments

SWN Beauty Salon logoSS
Current

Content Producer / SMM Manager

SWN Beauty Salon

Jan 2026 - Present (5 months)

Implemented a comprehensive salon rebranding by defining brand positioning, visual identity, and tone of voice, and packaged services for digital promotion. Built the content system from scratch and prepared the brand for digital launch by setting up social media, developing content, and coordinating the website UX/UI brief for influencer-integration readiness.

FP

Content Producer (Music Project)

FINA (Music Project)

Feb 2025 - Dec 2025 (10 months)

Developed content strategy for artist promotion, creating a distinctive visual code across the full production cycle from concept and script to shooting and editing. Launched video series that reached 10,000+ views per video and increased audience by 25% through stronger engagement and content sequencing.

BR

Content Producer / Content Manager

Brandy

Dec 2023 - Aug 2025 (1 year 8 months)

Created content strategies and visual concepts for 20+ personal brand projects, supporting launches from scratch through growth of existing accounts with organic-only promotion. Produced shoots with distributed teams and delivered engagement growth of 15–45% while increasing organic reach by 20–30% via trend-based short-form formats and revised content approach.

TU

Digital Communications Manager

TuneHive

Sep 2024 - Jul 2025 (10 months)

Developed content and SMM strategy for a pre-launch AI product, defining brand communication logic including tone of voice, visual style, and audience interaction scenarios. Built influencer/blogger collaboration workflow and created Figma-based visual concepts for app interfaces and promotional materials to support the product launch foundation.

SL

Digital Producer / Project Manager

Sber AR/VR Lab

Nov 2024 - Feb 2025 (3 months)

Developed the concept and script for a social advertising video and managed digital production across the full cycle from task setting to final implementation. Prepared technical briefs, coordinated developers, and delivered the final edit with sound design while maintaining visual and narrative storytelling consistency.

Education

Degrees, certifications, and relevant coursework

Plekhanov Russian University of Economics logoPE

Plekhanov Russian University of Economics

Master's degree, Media Communications; Management

Master's degree at Plekhanov Russian University of Economics, Higher School of Creative Industries, with a focus on Media Communications and Management.

Plekhanov Russian University of Economics logoPE

Plekhanov Russian University of Economics

Bachelor's degree, Advertising and Public Relations

Bachelor's degree at Plekhanov Russian University of Economics, Higher School of Economics and Business, specializing in Advertising and Public Relations.

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