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Polina ZorinaPZ
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Polina Zorina

@polinazorina

Marketing specialist at Red Lockers who improved website clicks by 35% and coordinates content across Instagram and Telegram.

Russian Federation
Message

At Red Lockers, I coordinate content production across Instagram and Telegram, maintaining calendars and task trackers. I also improved website clicks by 35% by optimizing the company's online business profile.

At LULU Video Production, I secured a $10,000 government innovation grant to launch an independent creative production company. I manage projects from client briefing and creative concept through production and delivery.

As a freelance Digital Video Editor, I edited commercial video projects for clients including Sberbank and events in Monaco. I also built an organic audience for my personal brand through travel, lifestyle, and storytelling content, generating over 5M cumulative views.

Experience

Work history, roles, and key accomplishments

RL
Current

Marketing Specialist

Red Lockers

May 2025 - Present (1 year 5 months)

Maintained content calendars and marketing task trackers across Instagram and Telegram, coordinating 50+ content productions. Streamlined social media posting and video editing workflows, and improved local search visibility by optimizing the company's online business profile, increasing website clicks by 35%.

LP
Current

Founder & Creative Director

LULU Video Production

Jan 2025 - Present (1 year 9 months)

Secured a $10,000 government innovation grant to launch an independent creative production company. Managed projects end-to-end from client briefing and creative concept to production and final delivery, building organized operational processes and client workflows from scratch.

FR

Digital Video Editor

Freelance

May 2023 - Apr 2025 (1 year 11 months)

Edited 100+ commercial video projects, using editing software and AI-assisted tools to speed up turnaround on tight deadlines. Organized digital assets and project files across multiple concurrent client productions, coordinating with international clients and teams.

ZS

SMM Manager

Zorina Nail Studio

Dec 2023 - Aug 2024 (8 months)

Scheduled and managed a consistent social media content calendar for a US-based beauty salon, publishing across multiple channels. Repurposed existing content into new formats and adapted messaging and visuals for an English-speaking audience while maintaining a consistent premium brand image.

Education

Degrees, certifications, and relevant coursework

Kazan Federal University logoKU

Kazan Federal University

BA, Advertising & Public Relations

2022 -

Grade: 4.6/5.0

BA in Advertising & Public Relations with a GPA of 4.6/5.0. Academic focus includes Communications, Marketing, Consumer Psychology, and Project Management.

Tech stack

Software and tools used professionally

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