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Ilya Kuznetsov

@ilyakuznetsov

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Head of SMM with 3 years of diverse marketing experience.

Russian Federation

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What I'm looking for

I am looking for a dynamic role where I can lead innovative marketing strategies and foster team collaboration in a creative environment.

As a dedicated Head of SMM with over three years of experience, I have successfully managed teams and developed comprehensive marketing strategies that drive engagement and lead generation. My expertise spans across various platforms including Meta, LinkedIn, and VK, where I have implemented innovative strategies that have significantly enhanced account growth and performance.

Throughout my career, I have honed my skills in content creation, campaign management, and cross-platform marketing. My role at b2bhub.consulting allowed me to lead a talented team of designers and copywriters, ensuring that our marketing efforts were not only creative but also data-driven, with clear KPIs to measure success. I am passionate about leveraging my skills to create impactful marketing solutions that resonate with diverse audiences.

Experience

Work history, roles, and key accomplishments

Head of SMM

b2bhub.consulting

Jan 2024 - Apr 2025 (1 year 3 months)

Managed a team of designers, copywriters, and translators, developing and presenting comprehensive marketing strategies with KPIs to clients. Oversaw the creation and execution of content and media plans, driving lead generation through targeted campaigns and negotiating with outsourcing partners and clients. Led account growth through innovative strategies across Meta, LinkedIn, X, VK, VC, Dzen,

Content Management Marketing Strategy KPIs Lead Generation Team Management Negotiation LinkedIn X++VC Dzen

SMM-manager

b2bhub.consulting

Sep 2023 - Jan 2024 (4 months)

Assisted in creating comprehensive SMM strategies, content planning, and content creation using graphic editors like Figma, Canva, and Adobe PS. Wrote texts in Russian, English, Serbian, and Spanish, publishing them on various social media platforms including Meta, LinkedIn, X, VK, VC, and Dzen.

Content Planning Content Creation Figma Canva Adobe PS LinkedIn X++VC Dzen

SMM-manager/targeting specialist

Freelance

Aug 2022 - Present (2 years 10 months)

Managed targeted advertising campaigns across Meta and VK platforms, working with diverse businesses from various industries. Provided full account setup, management, and targeted marketing services, developing and optimizing ad strategies tailored to client needs. Proficiently managed social media platforms (Meta, VK, X, VC, Dzen) and executed effective targeted advertising solutions.

Meta Ads VK Ads Campaign Management Campaign Optimization Social Media Management X++VC Dzen

Content SMM Manager

TexTerra Digital Agency

Aug 2021 - Apr 2022 (8 months)

Created and managed engaging content across various social media platforms, including Meta, VK, Instagram, and TikTok. Developed and implemented content strategies tailored to diverse client needs, enhancing brand visibility and audience engagement.

Content Creation Social Media Management Content Strategy Instagram TikTok

Education

Degrees, certifications, and relevant coursework

Moscow State Linguistic University

Master, Business Management

Pursuing a Master's degree in Business Management, focusing on advanced principles of organizational leadership and strategic decision-making. This program enhances skills in managing complex business operations and achieving corporate objectives.

SETTERS Education

Certificate, SMM Strategy

Completed a professional development course in SMM Strategy. Acquired specialized knowledge and practical skills in developing and executing effective social media marketing campaigns.

Northern (Arctic) Federal University

Bachelor, Journalism & PR, Advertisement, PR, and Business Management

Completed studies in Journalism, Public Relations, Advertisement, and Business Management. Gained comprehensive knowledge in media communication, strategic advertising, and effective business administration.