IKIlya Kuznetsov
@ilyakuznetsov
Head of SMM with 3 years of diverse marketing experience.
Russian FederationWhat I'm looking for
As a dedicated Head of SMM with over three years of experience, I have successfully managed teams and developed comprehensive marketing strategies that drive engagement and lead generation. My expertise spans across various platforms including Meta, LinkedIn, and VK, where I have implemented innovative strategies that have significantly enhanced account growth and performance.
Throughout my career, I have honed my skills in content creation, campaign management, and cross-platform marketing. My role at b2bhub.consulting allowed me to lead a talented team of designers and copywriters, ensuring that our marketing efforts were not only creative but also data-driven, with clear KPIs to measure success. I am passionate about leveraging my skills to create impactful marketing solutions that resonate with diverse audiences.
Experience
Work history, roles, and key accomplishments
Head of SMM
b2bhub.consulting
Jan 2024 - Apr 2025 (1 year 3 months)
Managed a team of designers, copywriters, and translators, developing and presenting comprehensive marketing strategies with KPIs to clients. Oversaw the creation and execution of content and media plans, driving lead generation through targeted campaigns and negotiating with outsourcing partners and clients. Led account growth through innovative strategies across Meta, LinkedIn, X, VK, VC, Dzen,
SMM-manager
b2bhub.consulting
Sep 2023 - Jan 2024 (4 months)
Assisted in creating comprehensive SMM strategies, content planning, and content creation using graphic editors like Figma, Canva, and Adobe PS. Wrote texts in Russian, English, Serbian, and Spanish, publishing them on various social media platforms including Meta, LinkedIn, X, VK, VC, and Dzen.
SMM-manager/targeting specialist
Freelance
Aug 2022 - Present (2 years 10 months)
Managed targeted advertising campaigns across Meta and VK platforms, working with diverse businesses from various industries. Provided full account setup, management, and targeted marketing services, developing and optimizing ad strategies tailored to client needs. Proficiently managed social media platforms (Meta, VK, X, VC, Dzen) and executed effective targeted advertising solutions.
Content SMM Manager
TexTerra Digital Agency
Aug 2021 - Apr 2022 (8 months)
Created and managed engaging content across various social media platforms, including Meta, VK, Instagram, and TikTok. Developed and implemented content strategies tailored to diverse client needs, enhancing brand visibility and audience engagement.
Education
Degrees, certifications, and relevant coursework
MUMoscow State Linguistic University
Master, Business Management
Pursuing a Master's degree in Business Management, focusing on advanced principles of organizational leadership and strategic decision-making. This program enhances skills in managing complex business operations and achieving corporate objectives.
SETTERS Education
Certificate, SMM Strategy
Completed a professional development course in SMM Strategy. Acquired specialized knowledge and practical skills in developing and executing effective social media marketing campaigns.
NUNorthern (Arctic) Federal University
Bachelor, Journalism & PR, Advertisement, PR, and Business Management
Completed studies in Journalism, Public Relations, Advertisement, and Business Management. Gained comprehensive knowledge in media communication, strategic advertising, and effective business administration.
Availability
Location
Russian FederationAuthorized to work in
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