Open to opportunities

Akshita Rawat

@akshitarawat2

Message

I build OTT partnerships and end-to-end brand campaigns for high-impact launches.

India

Message

What I'm looking for

I'm looking to lead brand, content and entertainment partnership campaigns where I can shape creative strategy, work across agencies and internal teams, and deliver measurable impact through integrated ATL, BTL and digital activations.

At Airtel, I run co-branded content partnerships with Apple TV+, Netflix, Prime Video and JioHotstar, taking campaigns from creative briefing through activation.

I coordinate sales, retail, product and creative teams for major launches, and led Airtel's retail visual storytelling refresh, increasing purchase intent from 20% to 35% and driving a 5% month-on-month footfall lift.

Previously at Meesho, I owned social management and brand voice, led the #Trendz fashion launch with Ranveer Singh and Rashmika Mandanna to 250M+ media reach, and delivered the company's first AI-driven TVC with production partners.

My agency experience spans Bajaj, Philips, Meta, DRDO and the UN's COVID-19 misinformation campaign, which reached 100M+ people. I bring hands-on client servicing, creative development, PR coordination and ATL/BTL execution across entertainment, lifestyle, FMCG and MedTech brands.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager, App, Content Partnerships & Retail

Current

Bharti Airtel

May 2025 - Present (1 year 4 months)

Run co-branded content partnerships with Apple TV+, Netflix, Prime Video and JioHotstar, briefing creative agencies and production teams from concept to activation. Directed a visual storytelling refresh across Airtel retail stores, an ATL/BTL execution that pushed purchase intent from 20% to 35%.

Content Partnerships OTT Creative Briefing Campaign Planning Stakeholder Management Retail Marketing