Open to opportunities

KOMAL GANDHI

@komalgandhi1

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Content and PR leader who builds SaaS storytelling, SEO performance, and AI-scaled campaigns that drive growth.

India

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What I'm looking for

I’m looking to lead content, PR, and SaaS storytelling where strategy and performance matter. I want to grow a team of curious creatives, use AI to scale workflows, and build campaigns that blend psychology, timing, and measurable impact.

I’m a content and creative strategist who loves being the voice of a brand on digital platforms, even if I’m a social media introvert. Over the last several years, I’ve shaped campaigns through content strategy, community building, and narrative that actually moves people.

Today, I lead content, PR, and SaaS marketing for a Series B startup at Flam (FlamappAi), integrating generative AI tools to scale and automate workflows. I focus on performance too—driving SEO optimization and data-led performance marketing while bridging technical product teams and brand storytelling.

Earlier, I led content at The Minimalist, pitching and winning key accounts, and integrating CGI and AI into brand engagement. Before that, as a Copywriter and Creative Supervisor at WAT Consult (Dentsu Creative), I directed digital launches, built campaign strategies for major brands, and contributed to creative pitches through innovative ideas.

Experience

Work history, roles, and key accomplishments

Current

Senior Team Lead - Content

Current

Flam

Aug 2023 - Present (2 years 11 months)

Leads content, PR, and SaaS marketing for a Series B startup, integrating generative AI tools to scale and automate content workflows. Drives SEO optimization and data-led performance marketing while bridging technical product teams with brand narrative.

Content Strategy PR Marketing SaaS Marketing Generative AI AI Ops Content Automation SEO Performance Marketing Branding Positioning

Team Lead - Content

The Minimalist

Oct 2023 - Apr 2025 (1 year 6 months)

Pitched and won key accounts (Tecno Mobile, AIPL, and Wella Professionals) and integrated CGI and AI into content strategies. Led end-to-end digital and OOH campaigns for major product launches, building purpose-driven social storytelling and community-building frameworks.

Content Strategy Account Pitching And Wins Brand Marketing CGI & AI Digital Campaigns Storytelling Community Building

Dentsu Creative Copywriter

WAT Consult

Nov 2021 - Aug 2023 (1 year 9 months)

Directed the digital launch of Legends of The Ramayana with Amish Tripathi for Discovery+, contributing to engagement and viewership for related OOT shows and documentaries. Created campaigns for Shoppers Stop collections (Anaardana, Office Reboot), supported ASTRAL’s Dadho Sutho campaign featuring Ranveer Singh, and led content strategy for SKORE Condoms.

Creative Copywriting Campaign Strategy Campaign Development Brand Content Audience Engagement Content Strategy Pitching And Creative Brainstorming

Dentsu Creative Supervisor

WAT Consult

Jan 2023 - Jul 2023 (6 months)

Supervised creative work while contributing to agency pitching sessions and creative brainstorms. Supported digital initiatives including the orchestration of the digital debut of The Bay Club by Nita Ambani’s foundation, boosting its online visibility.

Creative Supervision Digital Content Strategy Campaign Planning Pitch

Senior Content Writer

Xplorebee - Things2do

Nov 2018 - Sep 2021 (2 years 10 months)

Expanded Things2do across Mumbai, Delhi, and Dubai, increasing organic views to 500K+ and growing social following from 100K to 430K. Collaborated with the Maharashtra Government to support Mumbai’s post-COVID revival and developed content across food, travel, fashion, and culture.

Social Media Content Content Curation Copywriting Research Team Brand Content Management Instagram YouTube Community Building