At Wilow, I designed advertising software to help companies find successful Facebook and Instagram ads, create new static ads, and track performance. I launched a free Meta Ad Library tool and created an Ad Index using data from 20,000 ads.
I also integrated Claude, Gemini, and ChatGPT into the product, and built an agentic outbound email marketing system that sends value-led content, including competitor reporting. In performance marketing contracts, I managed multi-six-figure ad spend for Framer and restructured Google Search ads for Kits.ai, scaling its budget by 10x.
At Croud, I moved from a Paid Search intern role to Client Strategy Director in its New York branch, helping grow the US division from 4 to 50 staff and win clients including DKNY, The Athletic, and AMC Networks. I also write The Keyword, a digital marketing newsletter, and taught digital marketing courses at General Assembly.
