KMA User

Lead a team of six within a 60-person directorate to drive professional learner recruitment, brand and engagement across a £60m portfolio; doubled PhD enrolments, increased CPD income by 30%, and expanded apprenticeships to support ~4,000 learners. Secured £8m+ research income via REF 2021 marketing strategy and delivered high-profile launches including a £20m National Centre for Accessible Transp

Rebranded and launched global geospatial product and software offerings across the UK, US and Canada, driving partner engagement and international market visibility and generating sales leads through paid campaigns, events and digital channels.

Directed regional business festivals in partnership with Chambers of Commerce, overseeing sponsorship, programming and delivery of multi-week events with 110+ sessions and 13,000 attendees, achieving significant media reach.

Directed marketing for research and enterprise portfolios, delivering campaigns that secured £4.7m business income and supported £3.8m research funding; managed REF 2014 communications contributing to further investment.

Delivered B2B and professional-education marketing strategies, generating £90k+ new income through course marketing and repositioning commercial spaces to save £300k annually; managed HEFCE-funded Skills for Business initiative (£3.1m).

Led the rebrand of five recruitment companies into a national brand, growing the client base from 500 to 5,000, increasing sales by £700k in eight months and achieving 10,000 candidate registrations within a year via integrated ATL/BTL campaigns.

Completed a Postgraduate Diploma in marketing from the Chartered Institute of Marketing.

Completed a Master of Arts in Design Management focusing on design strategy and management.

Grade: 2:1

Completed a BA (Hons) in Graphic Design with a 2:1 classification.