Open to opportunities

Kiran Basram

@kiranbasram

Message

I build performance-focused paid media, email campaigns, and multi-channel brand content.

United Kingdom

Message

At Social Paradigm Group, I develop paid creative across Meta, TikTok and Google for fashion, health and wellness clients. I write campaign copy, build Klaviyo email flows, test creative angles, and use competitor and trend research to shape content direction.

Previously at Waterford Group Services, I planned and evaluated integrated digital, email and social campaigns, tracking CTR, conversions and ROI through GA4, HubSpot, Salesforce and Excel. I also created branded web, social and promotional content while collaborating with design and sales teams on campaigns and events.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist

Current

Social Paradigm Group

Feb 2026 - Present (6 months)

Brief and develop paid ad creative across Meta, TikTok and Google for clients in fashion, health and wellness sectors. Write persuasive copy for white papers, email campaigns and ad creative, and manage email flows in Klaviyo.

Meta Ads Manager TikTok Google Ads Copywriting Klaviyo Email Marketing A B Testing SEO Content Strategy

Marketing Executive

Waterford Group Services

Jan 2025 - Jan 2026 (1 year)

Planned, executed and evaluated integrated marketing campaigns across digital, email and social platforms. Managed email and social media campaigns, tracking performance using GA4, Excel, HubSpot and Salesforce.

GA4 Excel HubSpot Salesforce Email Marketing Social Media Marketing Adobe Creative Suite Canva Campaign Management ROI Analysis

Marketing Assistant

Waterford Group Services

Jul 2024 - Jan 2025 (6 months)

Supported brand strategy and tactical plan execution, contributing to achieving KPIs. Partnered with content and design teams to deliver integrated multi-channel campaigns across email, social media and web.

Brand Strategy Integrated Campaigns Email Marketing Social Media LinkedIn Content Creation