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kim rofick

@kimrofick

Paid Social Media Manager at Shutterfly Inc., leading Snapfish and Spoonflower campaigns and managing $1M+ quarterly budgets.

United States

Message

At Shutterfly Inc., I lead paid social strategy for Snapfish and Spoonflower, taking campaigns from brief to launch across Meta and Pinterest. I manage quarterly budgets of $250K–$1M+ and develop full-funnel campaigns focused on revenue, retention, and performance targets.

I founded Maaya Media, a digital marketing consultancy focused on performance-driven Facebook campaigns. For a key eCommerce client, I developed an ad strategy that grew new customer revenue by 350% and total revenue by 800%; I also built landing pages and lead-generation forms and managed campaigns from planning through optimization.

At SAS Institute – Curriculum Pathways, I supported an educational platform through content coordination, outreach, and project planning. I managed newsletters reaching 60K+ users, developed Pinterest and Instagram strategy, and coordinated projects and events.

Experience

Work history, roles, and key accomplishments

Current

Paid Social Media Manager

Current

Shutterfly Inc.

Feb 2022 - Present (4 years 8 months)

Lead paid social strategy for Snapfish and Spoonflower, managing budgets up to $1M+ quarterly and driving full-funnel campaigns across Meta and Pinterest.

Paid Social Meta Ads Pinterest Ads Budget Management Campaign Testing Creative Optimization UGC Influencer Marketing ROAS CAC Analytics Forecasting

Founder

Maaya Media

Jan 2015 - Jun 2025 (10 years 5 months)

Founded and ran a digital marketing consultancy specializing in performance-driven Facebook ad campaigns for eCommerce and service-based brands.

Facebook Ads Paid Social Strategy Creative Testing Lead Generation Full Funnel Marketing Copywriting Landing Pages Google Analytics Data Analysis

Marketing & Sales Project Coordinator

SAS Institute

Nov 2004 - Apr 2019 (14 years 5 months)

Supported an educational platform through content coordination, outreach, and project planning, with responsibilities expanding to social media strategy and campaign development.

Content Management Social Media Strategy Pinterest Instagram Outreach Event Planning Project Coordination Supervision Software Testing Communication Skills

Education

Degrees, certifications, and relevant coursework

East Carolina University

Bachelor of Science in Business Administration, Management Information Systems

Grade: Magna Cumme Laude

Activities and societies: Phi Kappa Phi Honor Society

Graduated Magna Cumme Laude with a Bachelor of Science in Business Administration, Management Information Systems, and membership in Phi Kappa Phi Honor Society.