Khushi Vijay

Planned and delivered targeted paid social campaigns across multiple platforms, increasing audience engagement and generating quality leads. Designed marketing content, managed email campaigns, and supported SEO audits and on-page optimizations.

Contributed to 5+ generative AI projects, producing high-quality training datasets that improved model performance and accuracy. Implemented quality assurance checks and streamlined workflows, reducing operational errors and improving process efficiency.

Supported digital and in-store promotional campaigns, improving customer engagement and conversion outcomes. Analysed customer behaviour and purchasing trends to inform targeted marketing and sales strategies, driving revenue growth through customer acquisition and consultative selling.

Used SEMrush and Moz for keyword research and analysis, categorising terms by search intent to strengthen content targeting strategy. Produced SEO-optimised blog content using AI content generation tools, applying SEO best practices to increase website visibility.

Delivered strategic recommendations combining quantitative analysis, stakeholder interviews and market research, leading to immediate implementation of key initiatives. Applied data analytics to identify operational improvement opportunities and translate findings into actionable insights.

Developed and executed a multi-channel content calendar using brand storytelling to promote international internship programmes. Led seminars and digital campaigns, managed a 50+ lead pipeline via CRM, nurturing prospects and monitoring the sales funnel.

MSc in International Management from King's College London, completed in 2023.

Bachelor of Commerce (Honours) from the University of Delhi, Shivaji College, completed in 2022.

Completed the McKinsey Forward Program, a professional development certification.

Completed a certification in Project Management Fundamentals.

Completed a CPD Certified Learning & Development Course.