Waqar Akhtar Shah
@waqarakhtarshah
Aspiring SEO professional with a passion for data-driven strategies.
What I'm looking for
I am an aspiring SEO professional with a Master’s degree in Marketing and hands-on experience in SEO, keyword research, and on-page optimization. My journey in digital marketing has been fueled by a passion for leveraging data-driven strategies to enhance organic growth. Currently, I am volunteering as a Digital Marketing Volunteer at Won Connect CIC, where I have successfully conducted SEO analyses that led to significant improvements in engagement rates and organic traffic.
Throughout my career, I have developed a strong foundation in technical SEO, utilizing tools such as Google Search Console and SEMrush to optimize site performance. My analytical skills have enabled me to create interactive dashboards in Google Data Studio, enhancing data-driven decision-making within my team. I am eager to apply my skills in a dynamic team environment and contribute to impactful SEO initiatives that drive measurable results.
Experience
Work history, roles, and key accomplishments
Digital Marketing Volunteer
Won Connect CIC
Jun 2024 - Present (1 year)
Conducted comprehensive SEO analysis, optimizing on-page and off-page elements, which led to a 20% increase in engagement rates and a 35% rise in SERP visibility. Utilized Screaming Frog and Google Search Console to boost site speed by 30% and reduce crawl errors by 50%, significantly driving organic traffic. Developed interactive dashboards in Google Data Studio, streamlining reporting and enhanc
Production Intern
Oxford University Press
Jun 2018 - Aug 2018 (2 months)
Maintained accurate records of purchase orders and production documents, ensuring efficient access to information for cross-departmental use. Collaborated with sales, marketing, and logistics teams to align production goals with client expectations, achieving seamless project execution and timely delivery. Monitored and optimized production costs while implementing stringent quality control measur
Education
Degrees, certifications, and relevant coursework
Glasgow Caledonian University
Master of Science, Marketing
Grade: Digital Marketing (65%), Digital Analytics (68%), Integrated Marketing Communication (62%), Marketing Planning and Strategy (67%), Dissertation (72%)
Relevant coursework included Digital Marketing (65%), Digital Analytics (68%), Integrated Marketing Communication (62%), and Marketing Planning and Strategy (67%). Completed a 13,000-word dissertation titled “The Impact of Digital Marketing on Consumer Purchase Intention. The Mediating Role of Customer Relationship Management (CRM) Case of Amazon UK.” with a grade of 72%.
Iqra University
Bachelor of Business Administration Honours, Business Administration
Activities and societies: Organised a cross-cultural event at Iqra University, leading over 25 students. Participated in debate competitions to enhance public speaking and interpersonal skills.
Completed a Bachelor of Business Administration Honours degree, focusing on fundamental business principles and practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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