Simran Mandal

I’m a results-driven Digital Marketing professional with 2+ years of experience across social media marketing, SEO content strategy, and performance analytics. I hold a Digital Marketing & Analytics certification from Boston Institute of Analytics (BIA) and a BMS degree with Marketing specialization.

In my role as Student Success Manager – SEO & Social Media, I managed LinkedIn and Instagram campaigns to increase brand visibility and student engagement. I built SEO-optimized blogs and newsletters using editorial calendars and keyword research, and I used reach, impressions, and engagement-rate metrics to iterate and improve content performance.

Previously, as a Digital Marketing Trainee (Internship) at Spinnaker Analytics, I executed on-page, off-page, and technical SEO work (including keyword research and site audits) and supported SEM campaigns with keyword targeting, ad copywriting, and conversion-focused tracking. I also bring customer-first experience from earlier roles where I consistently maintained 95%+ satisfaction and strengthened community engagement on Facebook and WhatsApp.