Murikira Njunge

Assessed monthly technical, on-page, and off-page performance of client websites and prepared comprehensive reports. Conducted keyword research and provided proposals for page optimization.

Conducted keyword research and wrote metadata for client webpages, optimizing existing pages for high search volume keywords. Assisted in preparing seasonal content calendars and attended client meetings.

Specialized in digital analytics, gaining exposure to digital marketing basics, paid social, paid search, and programmatic marketing. Tracked the analytical performance of live paid social and paid search campaigns for a food and beverage startup.

Learned the basics of mobile filmmaking, including lighting, story development, framing, and editing for corporate audiences. Gained foundational knowledge in developing brands for non-governmental organizations and charities.

Wrote content for breaking news and edited stories in line with brand guidelines and editorial policy. Managed content uploads to the website and scheduled stories on social media platforms.

Specialized in Digital Analytics, this crash course introduced me to digital marketing basics, paid social, paid search, and programmatic marketing. Our team ran a paid social and paid search campaign for a food and beverage start-up, where I tracked the analytical performance.

Learned the basics of mobile filmmaking, including lighting, story development, framing, editing, and mobile filming for corporate audiences.

Introduced to the basics of developing brands for non-governmental organizations and charities.

Completed short courses on branding, mobile filmmaking, and participatory photography. Wrote a dissertation on the challenges facing social media-driven social action campaigns targeting teenagers in Norfolk.