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Khushbu Parihariya

@khushbuparihariya

Brand marketing and communications lead at M2P Fintech; supported Series D communications that contributed to 120+ global media placements.

United States

Message

At M2P Fintech, I led integrated brand marketing and communications across digital, events, public relations, and internal communications. I supported the company’s Series D funding communication, contributing to 120+ global media placements, and delivered marketing support for more than 10 industry events.

Previously, I planned integrated communications at Vakilsearch and created SEO-driven content at Embibe. Earlier, at PhonePe and Flipkart, I worked on customer communications and customer experience.

Experience

Work history, roles, and key accomplishments

Brand Marketing & Communications Lead

M2P Fintech

Apr 2024 - Mar 2026 (1 year 11 months)

Led integrated brand marketing and communication initiatives across digital, events, PR, and internal communications. Managed campaigns, budgets, and cross-functional teams, contributing to funding communication and event marketing.

Brand Strategy Integrated Marketing Communications Social Media Marketing Digital Marketing Campaign Management Event Communications Stakeholder Management Budget Management Vendor Management Cross Functional Collaboration

Marketing Communications Manager

Vakilsearch

Feb 2021 - Nov 2023 (2 years 9 months)

Planned and executed integrated marketing and communication initiatives to strengthen brand visibility across digital and owned channels. Managed content, collateral, and agency collaborations.

Integrated Marketing Communications Content Marketing Brand Management Campaign Management Stakeholder Management Vendor Management

Content Marketing Specialist

Embibe

Feb 2018 - Feb 2021 (3 years)

Created SEO-driven content supporting digital marketing campaigns. Planned editorial calendars and analyzed campaign performance to improve organic traffic and user engagement.

SEO Content Marketing Digital Marketing Editorial Planning Analytics

Customer Communications Executive

PhonePe

Nov 2016 - Jan 2018 (1 year 2 months)

Managed customer communication across digital channels, ensuring consistent brand experience. Supported customer education and product update communications.

Client Communication Digital Channels Content Creation Customer Experience