Khushboo Fazulbhoy

Strategist at Plum Insights & Strategy.

Implemented a semiotic analysis study involving insight mining to reposition Perk as a primary mood enhancer among teenagers
Performed digital ethnography by analyzing social media trends and dissecting the online behavior of India’s youth
Conducted 20+ in-depth interviews to capture the emotional triggers and mood upliftment indicators of the target consumers

Conducted a 10-day ethnographic research study to assess the effectiveness of the Watershed Development Project in Dhandhusar, as part of the Pradhan Mantri Krishi Sinchayee Yojana (PMKSY) initiative for the Government of Gujarat.

Made actionable recommendations to improve the implementation of the project at the grassroots level

Managed a two-month Search and Display Advertising campaign with a Rs 4500 budget, securing a CPC of Rs 4.22 (31% decrease)
Optimized 3 search campaigns using Google Keyword Planner, AdWords, SEMrush, and Ahrefs, resulting in 36,000+ impressions (100% increase) and 2.34% CTR

Conducted primary research through 60 customer interviews to analyze consumer perceptions of the Plant-Based Meat category and identify purchasing triggers and barriers
Developed 4 distinct consumer personas based on data collected, and created tailored communication strategies for each
Crafted a comprehensive D2C brand communication strategy outlining effective means to connect with different con

Generated Rs. 20,00,000+ in sales of gourmet food products by converting leads through personal selling
Achieved a 90% customer satisfaction rate by executing the product delivery cycle end-to-end from order processing to logistics
Maintained daily revenue data and conducted monthly analysis to track trends
Onboarded 50+ HNIs with an average order size of Rs. 60,000/-
Managed 800 customer relation

Secured long-term contracts with 30% of targeted upscale retail stores and supermarkets in Mumbai through compelling pitches
Optimized visual merchandising across supermarkets, ensuring consistent product sampling, promotional execution, and visibility
Converted 60% of potential clients through engaging product sampling and education of product USPs and SKUs at events

Conceptualized and developed a detailed product report based on long-term strategies to offer customer-centric features and programs
Built and led a hardworking and sustainable team of seven members with dedicated job roles
Conducted on-field marketing as well as market research during and after product planning and execution

content writer, magazine editor, research analyst

Completed Business studies at H. R. College from 2014 to 2016.