Looking for a job

Shivika Gupta

@shivikagupta

I turn consumer behaviour insights into brand storytelling, content strategy, and measurable digital marketing outcomes.

India

Message

What I'm looking for

I'm seeking a Creative Strategist role where I can connect cultural and consumer insight with brand storytelling, using research, behavioural thinking, and digital marketing analytics to create measurable campaign outcomes.

I've built behaviour-led marketing strategies for Famelyn, where I improved brand visibility by 10%, lifted content reach and engagement by 20%, and achieved a 30–40% conversion rate through personalised LinkedIn outreach.

My psychology research found that over 90% of purchase decisions were emotionally driven, a principle I apply to creative briefs and brand messaging. I combine market research, audience insight, and platform analytics to make creative work accountable to business outcomes.

Through IIM Mumbai capstones for Gyanova, Equilib, and Grozo, I've developed full-funnel content, retention, IMC, KPI, and Meta Ads budget strategies. I'm seeking a Creative Strategist role where cultural insight meets brand storytelling.

Experience

Work history, roles, and key accomplishments

Marketing Intern

Famelyn

Jun 2025 - Oct 2025 (4 months)

Analyzed market and competitor data to drive data-driven marketing strategies, increasing brand visibility by 10%. Executed LinkedIn client acquisition campaigns with 200+ personalized cold messages, achieving a 30-40% conversion rate.

Market Research Competitive Analysis LinkedIn marketing Campaign Strategy Audience Analytics Content Strategy

Market Research Intern

Happimynd

Aug 2023 - Sep 2023 (1 month)

Conducted primary market research with 200+ participants to validate a mental well-being diagnostic tool, translating insights into product launch recommendations. Analyzed participant data using MS Excel-based subgroup classifications to evaluate tool validity.

Market Research Data Analysis Excel Survey Design User Insights

Education

Degrees, certifications, and relevant coursework

Daulat Ram College, University of Delhi

Bachelor of Arts (Honours with Research), Psychology

2022 - 2026

Grade: CGPA: 8.55

Activities and societies: 1. TedXDrc (Digital Executive) 2. Research Executive (Women Development Cell) 3. NSS DRC (Volunteer) 4. Organizing Team Member at Pahal: Gender Champion Cell

Pursued a Bachelor of Arts (Honours with Research) in Psychology with a minor in Economics, maintaining a CGPA of 8.55.

Central Board of Secondary Education

12th Standard, General

Grade: 92.6%

Completed 12th standard with 92.6%.

Central Board of Secondary Education

10th Standard, General

Grade: 83.60%

Completed 10th standard with 83.60%.

IIM Mumbai

Digital Marketing & Analytics Certification, Digital Marketing & Analytics

Completed a Digital Marketing & Analytics Certification, including three capstone projects covering digital marketing strategy, campaign planning, and analytics.