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Anushka Dabholkar

@anushkadabholkar

Message

I build consumer brand positioning and narratives for FMCG, food, beverage, and lifestyle brands.

India

Message

What I'm looking for

I'm looking to shape brand strategy, positioning, and consumer narratives for consumer-facing brands, using research and cultural insight to guide meaningful business and communication decisions.

I've led brand positioning and narrative development for 30+ consumer brands at Therefore Design, translating consumer research, cultural analysis, and behavioural insights into brand platforms, packaging, communications, and product launches.

At Fluidscapes Consultants, I drive strategy and execution for #DrugFreeMumbai, a Mumbai government-backed initiative. I own its content and communications engine, coordinate with government offices, and helped facilitate a pledge drive reaching 10,000+ in-person and 5 lakh+ online participants.

My work spans FMCG, food and beverage, and lifestyle brands, including Better Nutrition, Pente Vuna, Haldiram’s Nagpur, and Melt ‘n’ Mellow. I also supported website optimisation at Terragni Consulting that contributed to an 84% increase in sales within three months.

Experience

Work history, roles, and key accomplishments

Current

Assistant Brand Manager

Current

Fluidscapes Consultants

Dec 2025 - Present (10 months)

Drove strategy and execution on a Mumbai government-backed initiative, facilitating a pledge drive with 10,000+ in-person and 5 lakh+ online participants. Owned the campaign's content and communications engine end-to-end, including press releases and creative production.

Brand Strategy Campaign Management Stakeholder Management Content Development Government Relations Communication Skills

Brand Strategist

Therefore Design

Oct 2022 - Dec 2025 (3 years 2 months)

Led brand strategy development for 30+ consumer brands across FMCG, food & beverage, and lifestyle sectors. Developed positioning frameworks and synthesized research to inform strategic briefs.

Brand Positioning Consumer Insights cultural analysis Market Segmentation Strategic brief development Collaboration Design UX Marketing

Program Coordinator

EdMobile Labs

Feb 2022 - Jul 2022 (5 months)

Led strategic planning and management of UtterProSchool, driving engagement and retention for over 500 students. Acted as primary point of coordination between instructors, internal teams, students, and external stakeholders.

Program Management Student Engagement Coordination Stakeholder Management

Customer Engagement Analyst

TerraGni Consulting

Jan 2021 - Jan 2022 (1 year)

Analyzed behavioral data and neuroscience-based consumer assessments to identify decision patterns and optimize marketing strategies. Supported website optimization that contributed to an 84% increase in sales within 3 months.

Data Analysis consumer behavior Neuroscience Marketing Strategy Website Optimization