Ayush Shishodia

Worked as Assistant Manager Consumer Insights at Yum! Brands.

• Led consumer insights and brand strategy projects to help clients with sales growth
• Improved customer satisfaction ratings and increased company product sales.
• Developed and utilized a weekly sales tracker to craft reposition strategies in the market to improve year over‑year sales.
• Led the end‑to‑end product development lifecycle for three products, from ideation to launch. Conducted conc

•Developed a comprehensive go-to-market strategy for a leading consumer products company by conducting a Demand Moments U&A segmentation along with leveraging Social and Search analytics to identify new spaces and needs client brand can explore to improve penetration in the market. Resulting in client brand expanding their portfolio by launching 4 different flavors
• Led the design and execution

• Assisted in designing research methodologies for a weekly QSR Brand Health tracker across 25 major towns, and analyzed insights using IBM RFS and SPSS.
• Collaborated with Product and Automation teams to streamline and automate Brand Health Tracking studies, enhancing delivery efficiency, and improved client strategy outcomes
• Facilitated cross‑functional communication between PMT, data analyst

• Expanded a Pan‑India and Global Expert Network, connecting industry leaders with clients in consulting,
private equity, hedge funds, and research firms to support strategic projects across various industries
• Analyzed and updated databases with key insights, drafting detailed reports for management review.
• Generated and presented research findings in multiple formats (spreadsheets, presentati