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Khalid Yousif

@khalidyousif

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GTM & Channel Strategy leader driving revenue, market entry, and P&L growth.

Egypt

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What I'm looking for

I am seeking a senior leadership role (GM/Director/CMO) in the Gulf where I can own P&L, lead GTM and channel strategy, scale revenue, and build high-performing teams.

I am a GTM and Channel Strategy leader with 15+ years of experience building market-winning strategies for telecom operators and consumer electronics brands across the GCC, MENA and Africa. I combine P&L ownership, business development and team leadership to drive sustained commercial results.

Across roles at Samsung, Philips, Zain and regional trading and general management positions, I delivered measurable outcomes: #1 market share for Samsung handsets (2012-2013), 40% revenue growth at Philips Lighting, a 30% revenue increase and 15% cost reduction at Megatronix, and a +10% engagement campaign with $7M annual budget savings at Zain.

I lead cross-functional teams (12+ professionals), design GTM and channel optimization strategies, and execute data-informed marketing and digital programs that increase visibility, customer acquisition and profitability. I seek senior leadership roles where I can apply market-entry, revenue marketing and P&L stewardship to scale growth across the Gulf region.

Experience

Work history, roles, and key accomplishments

Current

General Manager

Current

Megatronix General Trading LLC

Mar 2016 - Present (9 years 9 months)

Directed all P&L operations and strategic planning, delivering 30% revenue growth and 15% operational cost reduction while scaling market expansion and exceeding monthly handset sales targets.

P&L management Business Development GTM Strategy Channel Management Supply Chain Optimization Team Leadership Cost Control Marketing Campaigns

General Manager Marketing

ELB Group

Dec 2021 - Apr 2023 (1 year 4 months)

Led a 12-person marketing team and executed integrated campaigns that increased social media traffic by 50% and improved cross-functional promotional performance.

Marketing Strategy Digital Marketing Team Management Content Marketing Social Media Cross Functional Collaboration Brand Management

Business Development Manager

Philips Lighting

Nov 2013 - Mar 2016 (2 years 4 months)

Implemented distributor segmentation and high-value customer strategies, driving 40% revenue growth and a 10% increase in customer acquisitions through targeted channel development.

Business Development Distributor Customer Segmentation Revenue Growth Market Expansion Sales Operations Stakeholder Management

Product Marketing Manager

Samsung Electronics

Sep 2010 - Nov 2013 (3 years 2 months)

Led consumer electronics marketing and GTM execution that achieved and sustained #1 market share for Samsung handsets (2012–2013) through targeted promotions and market analysis.

Product Marketing GTM Strategy Market Analysis Promotion Channel Management Competitive Analysis Budget Management Brand Strategy

Branding Team Leader

Zain

Jul 2007 - Sep 2010 (3 years 2 months)

Led branding strategy and execution, managing annual events and custodial brand activities that supported sales and strengthened corporate positioning.

Brand Management Event Management Corporate Communications Positioning Campaign Execution Quality Control