Abdulrahman Haider

Owned consumer demand generation for a California home remodeling business, managing a $3M+ annual budget and rebuilding the conversion funnel to improve lead-to-appointment and lead-to-close rates.

Defined and executed digital strategy for a branding agency, leading and mentoring the digital marketing team and overseeing campaign delivery across paid social, email, and content.

Owned marketing strategy and execution for the assigned region, building go-to-market plans and connecting marketing with product, sales, and customer support.

Set and delivered combined sales and marketing targets, translating annual goals into quarterly action plans and reviewing advertising, merchandising, and trade promotion activity.

Built and executed the agency's marketing and sales plan, covering campaign strategy, promotions, and client acquisition targets, while hiring and training the sales team.

Delivered client events end to end, covering venue sourcing, supplier negotiation, logistics, and on-site accreditation, while managing budgets and presenting post-event reports.

Identified and created new qualified sales opportunities, researching target accounts and educating prospects on solution fit, while qualifying early-stage leads.

Managed sales accounts and drove revenue growth through client relationship management and strategic selling.

Generated leads through outbound efforts and qualified prospects for the sales team.

Provided account support and customer service, handling inquiries and resolving issues.

Completed a Bachelor of Science in Business Administration and Management.