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Aakash Rai

@aakashrai1

Brand partnerships and marketing strategy at MyGate, leading Pan India large-account partnerships for premium digital and offline ads.

India

Message

At MyGate, I lead Pan India brand partnerships for the Large Account category, positioning digital and offline ads in premium spaces.

Previously, at mCanvas, Affinity Global, I led campaign strategy and media planning across CTV and rich media. At JioCinema AVOD, Viacom 18, I designed integrated OTT marketing strategies and worked on brand integrations for Bigg Boss OTT, including Lenskart as Special Partner and an H&M High SOV campaign.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Brand Partnerships

Current

MyGate

Aug 2026 - Present (2 months)

Leading the Large Account category Brand Partnerships – Pan India for MyGate’s Digital & Offline ads positioned in premium space.

Brand Partnerships Digital Advertising Offline Marketing Premium Space

Assistant Manager, Marketing & Campaign Strategy

mCanvas, Affinity Global

Feb 2024 - Jan 2026 (1 year 11 months)

Led campaign strategy and media planning for brands including JoyAlukkas, USPA, Krafton & Meesho, across CTV and Rich media formats. Partnered with brands and agencies to translate business goals into targeted marketing strategies, focusing on audience segmentation and engagement.

Campaign Strategy Media Planning CTV Rich Media Audience Segmentation Engagement

Senior Executive, Digital Marketing & Brand Solutions

JioCinema AVOD, Viacom 18

Jan 2022 - Jan 2024 (2 years)

Designed and executed integrated digital marketing strategies for brands like H&M, Lenskart, ID Fresh, and Licious across OTT inventory. Delivered consistent campaign impact by combining consumer insights, platform behaviour, and content-led storytelling.

Digital Marketing Brand Solutions OTT Consumer Insights Content Led Storytelling

Strategy & Planning Intern

Dentsu Webchutney

Apr 2021 - Jun 2021 (2 months)

Contributed to Brand strategy and campaign ideation for Hershey’s, Under Armour, Reliance Smart, and Whirlpool. Conducted consumer research, trend analysis, and competitor benchmarking to uncover actionable insights.

Brand Strategy Campaign Ideation Consumer Research Trend Analysis Competitor Benchmarking