At Grupo EFE, I direct SEO and AI work across more than 10 e-commerce and financial brands. I helped deliver 271% growth in gross sales for leading e-commerce brands and introduced generative AI workflows using Claude and Gemini.
At Laureate Perú, I led organic acquisition and multichannel strategies for UPN, UPC, and Cibertec. Organic sales and leads grew by 40% across undergraduate, postgraduate, and distance education programs.
As Product Manager at Grupo Visiva, I optimized the digital platforms of UCAL, Certus, and Toulouse Lautrec. The work increased organic traffic by 30%, rankings by 40%, and enrollments and acquisitions by 35%.
Earlier, I coordinated marketing at Corporación Bonanza Grass and worked in web development and IT at Jaamsa - Faga Motors. In freelance consulting, I’ve supported clients across industries with technical SEO, web and UX optimization, digital advertising, and AI automation.

