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Kevin SeminarioKS
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Kevin Seminario

@kevinseminario

SEO and AI specialist at Grupo EFE, driving organic sales growth and AI workflows across e-commerce brands.

Peru
Message

At Grupo EFE, I direct SEO and AI work across more than 10 e-commerce and financial brands. I helped deliver 271% growth in gross sales for leading e-commerce brands and introduced generative AI workflows using Claude and Gemini.

At Laureate Perú, I led organic acquisition and multichannel strategies for UPN, UPC, and Cibertec. Organic sales and leads grew by 40% across undergraduate, postgraduate, and distance education programs.

As Product Manager at Grupo Visiva, I optimized the digital platforms of UCAL, Certus, and Toulouse Lautrec. The work increased organic traffic by 30%, rankings by 40%, and enrollments and acquisitions by 35%.

Earlier, I coordinated marketing at Corporación Bonanza Grass and worked in web development and IT at Jaamsa - Faga Motors. In freelance consulting, I’ve supported clients across industries with technical SEO, web and UX optimization, digital advertising, and AI automation.

Experience

Work history, roles, and key accomplishments

GE
Current

Jefe SEO + IA

Grupo EFE

Sep 2025 - Present (1 year 1 month)

Led SEO and AI strategy for over 10 e-commerce and financial brands, achieving +271% growth in gross sales and reducing CAC through attribution audits. Implemented AI workflows to scale operations without increasing headcount.

GV

Product Manager

Grupo Visiva

Feb 2023 - Sep 2024 (1 year 7 months)

Managed lead acquisition and website optimization for higher education brands, increasing organic traffic by 30%, positions by 40%, and enrollments by 35%. Corrected approximately 600 SEO errors.

JM

Desarrollador Web | TI

Jaamsa - Faga Motors

May 2013 - Feb 2015 (1 year 9 months)

Developed, maintained, and optimized websites and digital platforms for automotive brands. Provided IT support and implemented e-commerce functionalities.

Education

Degrees, certifications, and relevant coursework

EU

Escuela Técnica de UNP

Técnico, Computación e Informática

Pursued studies in Computación e Informática at Escuela Técnica de UNP.

Universidad Señor de Sipán logoUS

Universidad Señor de Sipán

Licenciatura, Administración y Marketing

Studied Administración y Marketing at Universidad Señor de Sipán.

IM

Instituto Moot

Seminario, Neuromarketing

Completed a seminar in Neuromarketing (SEM & SEO) at Instituto Moot.

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