Carlos Vidal Paulinich

Led AI-first SEO and AEO strategy for a B2B SaaS in procurement and inventory management, building topic authority and driving demo-qualified organic leads through content, technical SEO, and outreach.

Measured search data and executed comprehensive content and technical SEO roadmaps for OpenEnglish and NextU in LATAM and Brazil, managing end-to-end SEO initiatives to improve organic performance.

Led organic search optimization for inbound campaigns across blogs and e‑commerce clients, achieving rapid growth including large branded and strategic keyword ranking improvements.

Managed technical SEO, migrations, and link building for large websites, supporting clients including national and international brands to maintain and improve search performance.

Led SEO for RedBus LATAM e‑commerce ticketing in Peru and Colombia, optimizing organic traffic and supervising top-funnel content and SEO strategy for market growth.

Designed and implemented technical SEO strategies and requirements for client websites across finance, retail, tourism, pharma, and education sectors to improve search visibility.

Analyzed organic search traffic for transactional platforms, providing insights and recommendations to optimize acquisition across multiple high-traffic sites.

Completed a Technical SEO course covering technical optimization, crawling, indexing and SEO best practices.

Completed a Master's program focused on identity and corporate communication, emphasizing strategic communication and brand management.

Completed an in-course diploma in Internet Marketing and Business covering digital marketing fundamentals and online business strategies.

Completed a Bachelor's degree in Communication Sciences and Arts with coursework covering journalism, media and communications theory.