Open to opportunities

Kevin McClain

@kevinmcclain

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Accomplished VP of Sales driving growth in the Creator Economy.

Zimbabwe

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What I'm looking for

I am seeking a role that allows me to leverage my extensive sales experience in a dynamic environment, focusing on strategic partnerships and innovative marketing solutions.

I am an accomplished marketing and sales executive with over 15 years of experience in driving revenue growth in the digital media landscape, particularly within the Creator Economy. My journey has been marked by a commitment to building strategic partnerships and optimizing sales processes, which has allowed me to connect brands with influential creators across platforms like YouTube, Instagram, and TikTok.

Throughout my career, I have successfully led initiatives that generated significant revenue, including producing over $20 million during my tenure at Fullscreen. My expertise in branded content programming and influencer marketing has enabled me to forge long-lasting relationships with top-tier clients such as HP, Amazon, and Visa. I thrive in fast-paced environments and am passionate about leveraging my skills to drive innovative solutions that benefit both brands and creators.

Experience

Work history, roles, and key accomplishments

Current

VP Sales & Strategic Partnerships

Current

Astra Media

Nov 2024 - Present (6 months)

Recruited to drive new business and revenue from Brands and Talent through Social Video Optimization, Digital Rights Management, and Production Services. Built the go-to-market strategy with co-founders and mapped sales and partnership pipelines.

Rights Management Go To Market Strategy Sales Pipeline

VP Sales & Brand Partnerships

Influential

Jan 2024 - Nov 2024 (10 months)

Recruited to drive incremental revenue from new business with brands and agencies. Connected the company to top clients including Visa, Levi’s, Gap, and HP.

Brand Partnerships Revenue Sales Strategy

Director Sales & Brand Partnerships

Tastemade

Jan 2021 - Jun 2023 (2 years 5 months)

Increased penetration among non-endemic clients by selling sponsored content programs and CTV media. Focused on new business development and uncovering revenue opportunities with new brands and agencies. Negotiated long-term partnerships and custom content deals with major brands like Instacart, Amazon, and Google.

CTV Business Development Brand Partnerships Custom Content

National Director of Brand Partnerships

Fullscreen

Jan 2016 - Dec 2021 (5 years 11 months)

Increased revenue across multiple business units by driving brand marketing in a social environment. Led sell-through programs including original entertainment, event activations, social, video, and influencer marketing. Produced over $20M in revenue and created long-term partnerships with industry-leading clients like HP, Intel, and Amazon.

Brand Partnerships Revenue Social Media Marketing Influencer Marketing Branded Entertainment Sales Strategy Client Relationship Management

Sales Director, Entertainment

Travelzoo

Jan 2012 - Dec 2016 (4 years 11 months)

Built and maintained key partnerships with top live entertainment brands including NBA, MLB, and Ticketmaster. Negotiated contracts and produced over $6M annually in an individual contributor role. Coached and mentored a team to generate significant revenue and drive growth.

Contract Negotiation Revenue Team Leadership Sales Management Business Development

Senior Sales Manager, Entertainment

Travelzoo

Jan 2011 - Dec 2012 (1 year 11 months)

Managed sales activities within the entertainment sector. Contributed to launching new business models and growing the entertainment team.

Sales Management

Business Development Manager, Entertainment

Travelzoo

Jan 2009 - Dec 2011 (2 years 11 months)

Launched business models and products suited to members and partners. Developed 180 new entertainment partners nationwide through prospecting and closing deals. Generated over $3M in revenue by closing a multi-year contract with MLB Advanced Media.

Business Development Product Launch Partnership Development Revenue Prospecting Cold Calling Contract Negotiation

Online Account Executive

SFGate.com

Jan 2007 - Dec 2009 (2 years 11 months)

Oversaw accounts for San Francisco based agencies, selling display advertising using various online strategies. Improved monthly recurring revenue significantly by closing 53 new accounts in one year. Coached print account executives and was recognized as the top seller for a behavioral targeting partnership.