Open to opportunities

Christina Graves

@christinagraves

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Client partnerships and account management leader driving revenue with consultative, data-backed sales.

Zimbabwe

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What I'm looking for

I’m looking for a role where I can own consultative sales, manage high-impact pipelines, and deepen client partnerships—driving measurable revenue growth with strong forecasting, CRM discipline, and tailored solutions.

I’m a Sales and Account Management leader with a proven track record of driving revenue through client acquisition, relationship development, and consultative selling. I’m skilled at identifying client needs, presenting tailored solutions, and maintaining long-term client relationships.

In my current role as Vice President, Marketing & Client Partnerships at VAYU MEDIA, I drove client acquisition and revenue growth through consultative sales and relationship development. I manage sales pipeline, forecasting, and CRM tracking, building partnerships that support both retention and growth.

Previously at MEDIA BROKERS INTERNATIONAL, I led integrated campaigns with $2M–$20M budgets and developed sponsorship and advertising packages aligned to mission-aligned corporate goals. Earlier, at RADIO ONE / URBAN ONE, I generated $500K+ annually and coordinated live broadcasts and promotional events generating $100K+ in revenue per activation—while consistently exceeding revenue targets.

Experience

Work history, roles, and key accomplishments

Current

VP, Marketing & Partnerships

Current

Vayu Media

Jul 2024 - Present (1 year 11 months)

Drove client acquisition and revenue growth through consultative sales and relationship development. Managed pipeline/forecasting and used CRM to track activity while presenting tailored advertising solutions.

Consultative Selling Client Acquisition Relationship Management Sales Pipeline Management Forecasting CRM (Salesforce)HubSpot Negotiation Advertising Solutions Client Retention

Current

Appointed Member, WAMU Council

Current

WAMU Community Council

Jan 2022 - Present (4 years 5 months)

Serves on a two-term appointment to advise station leadership on community engagement, public programming, and volunteer opportunities. Provides input to increase engagement while monitoring station community sentiment.

Community Engagement Public Programming Communication Strategy Program Development

VP, Client Partnerships

Media Brokers International

Jan 2023 - Jul 2024 (1 year 6 months)

Led integrated campaigns with $2M–$20M budgets across digital, traditional, and experiential channels. Generated new business through prospecting and closed/managed high-value client accounts while maintaining CRM pipeline activity in Salesforce and HubSpot.

Campaign Management Sponsorship Package Development Prospecting B2B Account Management CRM (Salesforce)HubSpot Forecasting Client Engagement

Director, Marketing Communications

Manzo Media / Playbill

Feb 2022 - Jan 2023 (11 months)

Developed regional marketing communications for performing arts publications and events. Cultivated strategic partnerships to increase ad revenue and strengthen community engagement.

Marketing Communications Partnership Development Revenue Growth Stakeholder Management Advertising Sales Community Engagement

Senior Integrated Media Specialist

Radio One / Urban One

Jan 2017 - Mar 2021 (4 years 2 months)

Generated $500K+ annually in advertising, sponsorship, and event sales while consistently exceeding revenue targets across radio, digital, and non-traditional channels. Coordinated live broadcasts and promotional events, generating $100K+ in revenue per activation.

Sponsorship Sales Event Sales Revenue Forecasting

Education

Degrees, certifications, and relevant coursework

Howard University

Marketing

Activities and societies: Salesforce/HubSpot CRM Programs; Microsoft Office Suite; Zoom/WebEx/Google Meet/Teams; AI prompt engineering and LLM/SLM tools (e.g., OpenAI/ChatGPT, Copilot, Claude).

Studied marketing at the Howard University School of Business. Completed training in Salesforce/HubSpot CRM programs and Microsoft Office.