Kerson Veloso

● Delivered UX, branding, and motion design for 50+ clients, increasing brand engagement by 40%.
● Led end-to-end digital campaigns, achieving a 30% increase in client conversions.

● Conducted user research and usability testing for high-profile clients, increasing digital adoption rates by 15%.
● Designed scalable wireframes, prototypes, and design systems, reducing development time by 25%.
● Partnered with cross-functional teams to align business goals with user needs, improving project success rates.

● Established UX best practices within the Digital Transformation Department, reducing design iteration time by 40%.
● Conducted user research and developed prototypes that improved customer satisfaction scores by 20%.
● Facilitated design workshops, enhancing collaboration across teams and expediting product releases.

● Led the redesign of the bank’s mobile app, increasing adoption rates by 30%.
● Developed internal enterprise solutions that streamlined banking operations, cutting inefficiencies by 35%.
● Standardized digital product design through scalable UX templates and design systems.

● Provided UX consulting for BFA’s digital banking transformation, improving operational efficiency by 20%.
● Assisted in product strategy and digital transformation initiatives, aligning technology with business objectives.

● Designed branding and UX solutions for 20+ startups and established businesses, increasing brand recognition.
● Developed and launched the urban clothing brand Manzvat from concept to market.
● Led digital marketing campaigns for Gracie Barra, increasing online engagement by 20%.