I seek a role where I can lead product and design-system strategy, collaborate closely with stakeholders to inform roadmaps and outcomes, and deliver measurable UX and beautiful UI and improvements in a growth-oriented company.
Jason Groenewald-Bure
@jasongroenewald-bure
Senior UI/UX and product designer building scalable design systems that align craft with business outcomes.
What I'm looking for
I am a senior UI/UX, brand, and product designer with over 12 years' experience delivering scalable design systems across fintech, healthcare, and high-growth platforms. I specialize in translating complex requirements into clear, high-fidelity product direction and aligning visual craft with business goals to reduce friction and improve delivery efficiency.
I've led product direction, design systems, and cross-functional design-engineering alignment at insuretech and logistics platforms, delivered company-wide design portals, and validated market assumptions through customer research. I prioritize developer collaboration, data-informed design, and building reusable component libraries to drive consistent, responsive experiences and measurable improvements in task completion and brand trust.
Experience
Work history, roles, and key accomplishments
Senior UI/UX Designer
Now Boarding
Nov 2023 - Dec 2025 (2 years 1 month)
Managed product direction and UI/UX for an insuretech platform, delivering strategic redesigns that improved asset management capabilities and ensured compliant, developer-aligned implementations.
Senior Product Designer
AnyVan
Mar 2021 - Oct 2023 (2 years 7 months)
Delivered a company-wide Brand & Design Portal and architected a scalable design system that eliminated design-to-engineering friction and standardized UX across UK and European markets.
Product Designer
Urbian
Aug 2019 - Feb 2021 (1 year 6 months)
Designed a custom internal brand tool for an enterprise insurance client and prototyped MVPs for low-cost housing solutions using lean UX to validate product-market fit.
Senior UI/UX Designer
Platinum Seed
Mar 2018 - Jul 2019 (1 year 4 months)
Directed brand standardization and website overhaul for a US-based robo-financial company, establishing scalable visual systems that maintained consistency through growth.
Lead UI/UX Designer
Politburo
May 2016 - Feb 2018 (1 year 9 months)
Owned visual direction for custom digital products, mentored junior designers, and delivered localized, user-centered experiences for international clients.
WordPress Developer
Dreamsmiths
Mar 2015 - Apr 2016 (1 year 1 month)
Built scalable WordPress websites for medium to large corporate clients, applying front-end development and UX principles to improve site performance and maintainability.
Front-end Developer
Dreamsmiths
Jul 2012 - Jun 2014 (1 year 11 months)
Developed scalable front-end solutions and marketing landing pages, contributing to digital product delivery and cross-team design implementation.
Education
Degrees, certifications, and relevant coursework
AAA School of Advertising
Bachelor of Arts, Creative Brand Communication (Graphic Design)
Pursuing a Bachelor of Arts in Creative Brand Communication with a Graphic Design specialization, expected to graduate in 2027.
Edexcel (BTEC)
Level 4 BTEC Professional Diploma, Website Design & Development
Completed a Level 4 BTEC Professional Diploma in Website Design & Development in 2011.
Availability
Location
Authorized to work in
Website
jason-gb.webflow.ioPortfolio
jason-gb.webflow.ioSalary expectations
Job categories
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