Open to opportunities

Rachel O

@rachelo

Message

I'm a UI Designer crafting intuitive web and mobile experiences that improve usability and drive business results.

South Africa

Message

What I'm looking for

I’m seeking senior UI or product design roles where I can lead end-to-end web and mobile projects, build scalable design systems, collaborate with product and engineering, and use research to improve usability and business metrics.

I’m a seasoned UI Designer with freelance experience since 1997, leading end-to-end web and mobile projects from concept and wireframing to prototyping, testing, and developer handoff.

I’ve designed automated financial report workflows, streamlined e-signature processes, and partnered with AI teams to prototype features that improve workflow efficiency, increase sales, and boost client satisfaction.

I build and maintain style guides and pattern libraries, ensure responsive and accessible designs, and run usability and A/B testing to guide iterative improvements that reduce drop-offs and fraud.

I’m proficient in Figma, Adobe XD, Sketch, HTML/CSS, and Visual Studio Code, and I enjoy collaborating with cross-functional teams in Agile environments to solve user problems and deliver measurable outcomes.

Experience

Work history, roles, and key accomplishments

Current

UI Design Consultant

Current

Freelance

Aug 1997 - Present (28 years 1 month)

Lead end-to-end UI design for web and mobile projects, delivering wireframes, prototypes, and developer handoffs to create consistent, scalable interfaces across platforms.

Figma Adobe XD Sketch Wireframing Prototyping Design Systems Design To Developer Handoff HTML CSS Responsive Design

UI Design Consultant

Liberty Group

Jan 2021 - Nov 2021 (10 months)

Designed automated financial report workflows and integrated e-signature features to accelerate document signing and improve adviser efficiency; prototyped AI-powered Salesforce features to enhance sales workflows.

Figma Salesforce Prototyping UX Design Workflow Design Design Systems

Product Design Consultant

Standard Bank

Jun 2019 - Dec 2019 (6 months)

Documented and refined Internet banking user flows and prototyped the Home Loan application to improve cross-device transitions and decision-making; designed MVNO store purchasing flows and applied updated branding across digital platforms.

User Flows Prototyping Interaction Design Figma Usability Testing Responsive Design Design Systems Stakeholder Management

UI Design Consultant

Nedbank

Jun 2017 - Mar 2018 (9 months)

Refined personal loan and transactional account application flows to reduce drop-offs and fraud incidents and redesigned the fraud investigation system to streamline workflows and accelerate case resolution.