Open to opportunities

Keri Fabiano

@kerifabiano

Message

Integrated marketing leader driving revenue growth through data-driven omnichannel campaigns.

United States

Message

What I'm looking for

I’m looking for a role where I can lead integrated, data-driven campaign strategy—owning performance optimization and client growth—while partnering cross-functionally to deliver measurable revenue and retention results.

I’m a strategic client and marketing leader with 13+ years of experience building revenue-driving, integrated marketing programs for B2B, B2C, eCommerce, and retail clients. I translate client goals into actionable campaign strategy, lead annual marketing planning, and continuously optimize performance against KPIs.

In my most recent role as an Account Executive & Digital Operations leader, I partner with creative, analytics, and media teams to manage omnichannel initiatives spanning paid search, social, programmatic, and content marketing. I’ve also grown through promotions at a retail media organization—leading go-to-market planning and end-to-end campaign execution—earning recognition including Employee of the Year (2023) and Employee of the Quarter (2021).

Experience

Work history, roles, and key accomplishments

Current

Account Executive & Digital Ops

Current

Roger West

Dec 2019 - Present (6 years 6 months)

Led integrated digital marketing campaigns for B2B and B2C clients, serving as primary client strategist for annual planning and ongoing performance optimization across paid, SEO, and multi-channel initiatives. Earned Employee of the Year (2023) and a “Setting Standards” rating (4/5), while building long-term client relationships through proactive recommendations.

Campaign Strategy Paid Search SEO Performance Optimization Client Relationship Management KPI Reporting Data Analysis Salesforce CRM Marketing Analytics

Senior Marketing Manager

Triad Retail Media

Jul 2013 - Sep 2019 (6 years 2 months)

Progressed through three promotions while leading go-to-market planning and end-to-end campaign execution for major retail media partnerships, including Bed Bath & Beyond, buybuyBABY, Toys“R”Us, and Babies“R”Us. Built marketing programs and sales enablement materials, conducted market research, and partnered cross-functionally to streamline launches and support retail and event marketing.