Jessica Truhan

I've built category, pricing, and shopper-insights strategies across Canteen North America, The Campbell's Company, Pacific Foods, Reser's Fine Foods, and DPI Specialty Foods.

At Canteen, I developed profitability analyses, customer KPI benchmarks, regional pricing studies across 13 operations, and a store-refresh forecasting model that projected $7M in topline sales; $6.8M was achieved at 75% completion.

At Campbell's and Pacific Foods, I used Circana, Nielsen, Spins, and panel data to guide pricing, promotions, innovation, annual operating plans, and category narratives. My work supported seven soup launches, secured new client placements, improved forecast accuracy by 20%+, and established scalable reporting processes that reduced analysis preparation time by more than 50%.

Earlier, I led omnichannel shopper marketing, digital shelf strategy, trade marketing, vendor relations, and product forecasting—bringing practical commercial perspective to data-backed growth decisions.