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Kelsey Bigelow

@kelseybigelow

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Results-driven digital marketing director with expertise in brand engagement.

United States

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What I'm looking for

I am seeking a role that fosters creativity and collaboration, with opportunities for growth and impactful projects.

I’m Kelsey Bigelow, a marketer, community builder, and content
strategist who’s equal parts creative thinker and hyper-organized
operator. Over the past nine years, I’ve helped brands grow by
combining compelling storytelling with systems that scale. From building
out full marketing departments as the first hire, to designing community
events that generate real revenue, I love turning chaos into clarity and
ideas into impact. Whether it's launching a campaign, building content
workflows, or mapping out a customer journey, I bring a structured,
strategic lens to every part of the marketing process.

My family lovingly calls me “the cruise ship director” because I will make
a shared Google Doc for our vacation itinerary. I’m known for my multi-
colored calendars, a collection of pens for meeting notes, and the kind of
organization that borders on Olympic-level. I run on color-coded to-do
lists, and the energy of a well-executed brainstorm.

Experience

Work history, roles, and key accomplishments

Community Manager

QA Wolf

Apr 2025 - Jun 2025 (2 months)

Led community management and ops for a private member group. Owned all onboarding, member support, SOPs, and day-to-day ops of the community. Planned and executed virtual events from speaker sourcing to logistics and promotion. Increased member engagement and retention through consistent communication, community culture, and streamlined systems. Drove membership growth.

Head of Events

Operators Guild

Jan 2024 - Apr 2025 (1 year 3 months)

Led digital experience strategy across 140+ annual events, integrating website, CRM, and email marketing platforms. Owned content management systems and CRM integrations, ensuring optimized UX, mobile responsiveness, and brand consistency across regional and international touchpoints.

Digital Strategy CRM Email Marketing Content Management Systems Google Analytics

Head of Engagement

Operators Guild

Feb 2023 - Jan 2024 (11 months)

Led multi-channel content and marketing operations, increasing membership and applications 4x in 3 months. Managed editorial calendars, content pipelines, and email newsletters, including strategy, QA, and scheduling.

Content Marketing Marketing Operations Newsletters Performance Driving Leadership

Marketing Manager

Ironton Distillery & Crafthouse

Mar 2020 - Dec 2023 (3 years 9 months)

Led all content production and marketing efforts across digital, print, and in-person channels, from planning to execution. Ensured all marketing content including advertising and on-site materials met brand guidelines and campaign goals.
Directed all aspects of marketing for major events and private events.

Marketing Manager

The Be Well Clinic

Aug 2017 - May 2021 (3 years 9 months)

Led full digital marketing strategy and execution for a functional medicine clinic, ensuring brand cohesion and effective patient engagement across digital platforms. Developed and managed content across website, blog, email marketing, and social media, aligning messaging with brand values.

Digital Marketing Strategy Patient Engagement Content Development Blog Management Email Marketing Social Media Management Email Automation

Owner

The Studio

Jul 2018 - Mar 2020 (1 year 8 months)

Operated a creative studio rental business. Developed a strong community through workshops and events. Managed client onboarding, contracts, and customer support. Oversaw all operational aspects of two studio locations. Spearheaded all marketing and branding initiatives. Created operational workflows and documentation for rentals, support, and event coordination.