Kelly Preciado Macías

I’m a Digital Marketing Coordinator with a background in International Business Management. I combine analytical thinking, strong organizational skills, and creativity to support marketing campaigns, engage audiences, and help brands grow their digital presence.

In my freelance work in Aguascalientes, I execute digital marketing strategies for small and growing brands and maintain consistency across channels. I produce content across photo, video, and social media formats using Canva and CapCut, and I manage Meta Ads campaigns focused on reach, engagement, and lead generation. I also organize campaign ideas, basic performance metrics (KPIs), and then monitor and analyze results to prepare reports that identify improvements and opportunities.

Before moving deeper into digital marketing, I worked as a Senior Foreign Trade Consultant at Russell Bedford México (formerly SMR Consulting & Trade). I managed client relationships, coordinated project timelines in Asana to meet deadlines, and supported project execution with stakeholders. I also coordinated government incentive program applications, contributing to clients’ compliance goals.

I began strengthening my social media foundation as a Community Manager Intern at Studio Markala, where I managed and scheduled content for multiple client accounts and created social media assets aligned with brand guidelines. I build strategy using audience research, keyword research, and digital trend monitoring, and I enhance my workflow with AI tools like ChatGPT and Gemini. With a Digital Marketing Diploma, Meta Ads Manager Certification, and professional photography training (Lightroom and Photoshop), I bring a full content-to-performance mindset to every campaign.